Event Pulse allows marketers to focus solely on brand content and is an essential addition to any real-time marketing command center.
New York, NY (PRWEB) January 30, 2015
Unmetric, the only social media intelligence platform focused on brands, today rolled out Event Pulse, a new resource powered by the company’s proprietary analytics engine to capture and highlight brand-generated social content around major sporting, cultural and entertainment events.
Event Pulse lets marketers, creative agencies and news media track what brands are proactively posting, reacting to and commenting on leading up to, during and after major events.
For Super Bowl XLIX, users can track more than two dozen relevant, trending hashtags; filter and view content across more than 30 brand sectors such as automotive, food and beverage, sports, and media outlets; and view an up-to-date stream of the 'Top 20 Trending’ brand Tweets based on overall audience engagement.
“In a world of fast-moving messages and paid social media, marketers must not only listen to what consumers are saying, but also stay on top of how competitors and other brands are successfully leveraging major events with engaging, inspirational and creative content,” said Lux Narayan, CEO of Unmetric. “Event Pulse allows marketers to focus solely on brand content and is an essential addition to any real-time marketing command center.”
“The Super Bowl is a cultural phenomenon attracting the attention of millions of people and is the perfect event to introduce Event Pulse. For years, the focus was on the 30-second TV spot, but with social media and consumers embracing the second-screen, Event Pulse provides brands with instant inspiration to directly engage viewers with compelling content on the fly. After the Super Bowl, we look forward to capturing the 2015 Grammys and Oscars,” added Rick Liebling, Global Head of Marketing at Unmetric.
Founded in 2011, Unmetric is the the only social media intelligence platform focused on brands and trusted to arm the modern marketer with the tools to ideate, compare and analyze the channels, content & campaigns of thousands of brands. Unmetric combines the power of people and technology to track and analyze the online behavior of 25,000 brands segmented across more than 30 sectors for all major social channels including Twitter, Facebook, Pinterest, YouTube, Linkedin, and Instagram. With a singular focus on client success and a growing roster of Fortune 500 companies, digital agencies, and other large global brands, Unmetric offers unparalleled intelligence to confidently make more informed business decisions and compete in the data-led economy. The company is headquartered in New York City with additional offices in Chennai, India and the U.S. For more information, visit http://www.unmetric.com, or check out the Unmetric blog at http://blog.unmetric.com.