JKR Advertising & Marketing Reports 15% Growth in 2014

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One of the nation's top-five automotive-only advertising agencies has strong year including acquiring two other agencies.

JKR Advertising & Marketing

The year was an exciting period for JKR, with client billings on the rise and the opportunities to grow the business through acquisitions. We expect to continue our positive momentum in 2015 and well into the future.

JKR Advertising & Marketing posted a 15-percent growth in 2014 billings. The firm closed the year with the signings of two California-based clients, Palm Springs KIA and Team KIA of El Cajon (San Diego area).

The agreement with Team KIA of El Cajon, one of Southern California’s most successful automobile dealers, is especially significant as it places JKR into yet another Top-25 media market nationwide.

With annual billings of $72 million, JKR Advertising & Marketing is one of the nation’s top-five automotive-only advertising agencies. Its 15-percent growth was boosted by the best November ever; and it also marked the second-best overall month in the company’s history. The agency’s total client roster tops 110. Orlando KIA’s three metro locations also are clients of JKR.

Also during November, JKR acquired Orlando-based automotive Internet agency NOW Digital to expand its online product offerings. That followed the purchase of Benedict Advertising & Marketing, the largest advertising agency in Daytona Beach, earlier in the year. Together, JKR and its affiliate companies now boast 65 employees, and bill more than $90 million annually. “The year was an exciting period for JKR, with client billings on the rise and the opportunities to grow the business through acquisitions,” said Kevin Baumann, JKR’s CEO. “We expect to continue our positive momentum in 2015 and well into the future.”

Incorporated in 2007 and based in Orlando, Florida, JKR Advertising & Marketing delivers all aspects of automotive retail advertising. JKR provides market analysis, creative, radio, TV, print, public relations, and digital. JKR’s experience, knowledge, and dedicated focus result in the overwhelming majority of clients outperforming their peers, markets, and competitors. Clients include individual dealerships and multi-brand, multi-store groups.

http://www.jkradvertising.com

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Dean Turcol