THR33FOLD, A Miami Based Integrated Marketing Communications Agency, Sponsors University of Miami School Of Communication PhilADthropy Program

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Local Marketing Agency Partners with University to Give Students Real-Life Agency Experience While Giving Back to the Community

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THR33FOLD, an integrated, digital marketing agency based in Miami is an official sponsor and will be volunteering a member of the senior staff to participate as a team lead, at PhilADthropy, a program run by the University of Miami School of Communication. PhilADthropy provides an opportunity for local nonprofits to work with University of Miami ad students to solve a marketing challenge, such as creating an effective social media campaign website, interactive initiative, website, or logo. The students will be under pressure to deliver the best strategic solution within a 25-hour time span. Student teams and their team leads meet with the client briefly before spending the next 24 hours working to develop professional marketing solutions. The teams meet back with the client to present the finished product, and they accomplish everything within 25 hours.

“Of our senior staff, 3 including myself, graduated from the University of Miami,” says Krystal Kinney, Lead Brand Strategist and founding partner at THR33FOLD. “We enjoy supporting and mentoring the students as they gain real agency experience and it is fun to see how they adapt to a hectic, competitive and collaborative environment. When these students graduate they will have a valuable understanding of what exactly they are getting themselves into- a wild but rewarding and creative world that helps businesses and brands grow.”

“It gives me great pride to know that after participating year after year as team leaders for PhilADthropy, THR33FOLD, founded by UM Alumni, is now also a sponsor,” says Meryl Blau, Assistant Professor of Practice, Department of Strategic Communication at the University of Miami. “A huge part of the success of this event is built around the passion and dedication our alumni possess towards our school and their willingness to continuously give back after they graduate, and THR33FOLD is a perfect example of that.”

THR33FOLD has sent its senior staff to participate as team leads to PhilADthropy since its inception in 2009. This will be the first year that THR33FOLD is an official sponsor of PhilAdthropy, along with its senior staff participating as team leads. THR33FOLD is excited to be a part of such a unique and educational event and looks forward to increasing its participation with the university throughout the year.
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About THR33FOLD
THR33FOLD is a fully integrated marketing communications agency based in Coral
Gables, Florida. Founded in 2009, THR33FOLD creates exceptional and
transformative experiences between consumers and brands through 360 marketing campaigns that include, social media, branding, public relations, digital, traditional and ambient advertising, digital media, and interactive. Learn more about THR33FOLD at http://www.thr33fold.com.

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Erin Hudec
THR33FOLD
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