TVSquared Continues Rapid Expansion in U.S. as Demand for Same-Day Television Advertising Attribution Grows

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Increased Need for Timely, Accurate Analytics for TV Advertising Campaign Measurement and Optimization Leads Company to Open Offices in New York and Los Angeles

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Campaign performance feedback used to take several weeks or more to turn around, but TVSquared can do this in a day. The power of same-day, actionable insights in the hands of advertisers is invaluable and TVSquared is the only company that can do that.

TVSquared, the most accurate, same-day television attribution platform for the measurement and improvement of high-value advertising campaigns, is significantly growing its U.S. presence in 2015 with offices in New York and Los Angeles. With TV-advertising spend continuing to rise, so has U.S. advertisers’ demand for TVSquared’s state-of-the-art analytics platform to provide near-real-time insights on campaigns to better target customers and increase sales.

Even with the advent of digital media, TV advertising in the U.S. is steadily growing with estimates putting spend at more than $78 billion by 2018 and, according to PwC, television is “the place to be for advertisers looking to reach a big audience.” Yet despite TV advertising being a money- and resource-intensive process, insight into campaign success or failure is often guesswork, based on inaccurate, old information. TV advertising has traditionally been designed around ratings, rather than efficiency or performance, and campaign feedback is, on average, received several weeks after a spot ran. Compared to digital-channel advertising, which relies on data, measurement and programmatic optimization, TV advertising has been stuck in the Dark Ages.

The TVSquared attribution platform, ADvantage, was designed to bring same-day measurement and optimization to television campaigns. Created by a team of veteran data scientists, TVSquared provides spot-by-spot, minute-by-minute analysis that enables advertisers to know whether their campaigns are effective in near-real time. TVSquared does not rely on audience ratings, rather it uses a client’s own spot and response data, which gives companies much needed transparency, clarity and understanding into the value of their campaigns.

“Despite costing some companies millions each year, there has never been an accurate, timely way to prove the effectiveness of TV ad campaigns – any other part of a business spending that much time and money would be required to have rock-solid, data-backed metrics to prove its success,” said Calum Smeaton, CEO, TVSquared. “Campaign performance feedback used to take several weeks or more to turn around, but TVSquared can do this in a day. The power of same-day, actionable insights in the hands of advertisers is invaluable and TVSquared is the only company that can do that.”

TVSquared’s ADvantage platform is designed to run a number of sophisticated statistical models that measure every TV spot, minute-by-minute, and attribute them to response data from multiple sources, including the web, call centers, mobile apps and SMS. Near-real-time results are available for individual spots, letting advertisers know which creative is working best, what part of the day is most effective, how weekend and weekday spots compare, what audiences are engaged and where they are located. Supported across different time zones and in every country of the world, TVSquared takes the guesswork out of measuring and managing TV ad campaigns.    

To learn more about TVSquared and its 2015 plans to expand in New York and Los Angeles, visit http://www.tvsquared.com.

About TVSquared
TVSquared is the most accurate, same-day television attribution platform in the industry. Delivering improved campaign performance for advertisers, TVSquared’s state-of-the-art analytics platform enables any brand or agency to increase ROI and proactively improve the performance of TV advertising campaigns. TVSquared delivers spot-by-spot, minute-by-minute performance analytics on an easy-to-use web portal. The company’s global customers can access their own campaign performance data from all networks delivered to them in near-real time. To learn more, visit http://www.tvsquared.com.

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Megan Coyle
TVSquared
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