“Today’s dealers invest more in digital marketing than they ever have before, and that’s the way it should be." -John Fitzpatrick
ATLANTA, GEORGIA (PRWEB) January 30, 2015
Force Marketing, one of the nation’s leading automotive multi-channel marketing companies, was on hand to highlight the top trends and innovations in automotive digital marketing at this year’s NADA Convention & Expo 2015, which was held in San Francisco January 22-25.
“Today’s dealers invest more in digital marketing than they ever have before, and that’s the way it should be,” said John Fitzpatrick, CEO and President of Force Marketing. “As consumer interest in doing automotive shopping and research online continues to rise, it has become more and more imperative that dealers utilize innovative and effective digital strategies to put them ahead of their competition.”
The realm of automotive digital marketing is growing rapidly, and new technologies and strategies are consistently evolving. The following are three of the top digital trends that the Force Marketing digital team recommends dealers pay close attention to in 2015:
Programmatic Buying for Display and Online Video Advertising: Real-time bidding and programmatic buying strategies are among the newest and most effective methods of digital advertising. They involve the use of algorithms to purchase advertising and deliver it to extremely targeted segments of people, as well as optimize over time to deliver a dealer’s message to the right customer in the most efficient manner possible.
Schematic Markup on Dealer Websites: Although schematic markup has been around for years, it is poised to become more and more prominent in 2015, as agencies and marketers who adopt schematic markup into their strategy are becoming leaders in their organic search rankings. As things like video become more popular on dealerships websites, an increased importance is placed on applying schematic markup to increase the visibility of these "non-crawlable" creatives. The portions of a dealer’s website that feature images and video have previously been unseen by Google, and schematic markup changes that.
Tracking Online Leads to Offline Sales: More and more dealers are wondering how much they are paying per unit sold, but previously, they have been unable to find out. Force Marketing has developed a revolutionary proprietary technology that will allow dealers to track an online lead to an offline sale, as well as to track which source generated that lead. Whether it be SEO, SEM or Display Advertising, dealers will now be able to see which source each sale came from, which will allow them to provide cost attribution to those advertising mediums.
At Booth #5428W, NADA 2015 attendees were able to sign up for a number of 15 Minute Marketing Test Drives held on Friday and Saturday of the convention-- short presentations on the hottest topics in automotive marketing delivered by Force Marketing’s top associates and executives. Topics included “Effective Methods for Setting Digital Marketing Goals,” “Digital Campaigns That Provide True ROI,” and “What Is Programmatic Advertising?” to name a few.
The more than 30 Force Marketing associates who attended at the conference were also be available at the booth to showcase the agency’s multi-channel services, including digital, email, direct mail and more.
To learn more about Force Marketing’s unique blend of multi-channel marketing services that are proven to help dealers, dealer groups, Tier II ad associations and OEMs succeed, visit ForceMarketing.com.
ABOUT FORCE MARKETING
Force Marketing is an automotive direct mail and digital marketing company headquartered in Atlanta, Ga. The company offers marketing services to an expansive client base throughout the U.S. and Canada. The company made Inc. magazine’s 500|5000 list of the fastest-growing private companies in the U.S. in 2014 for the sixth consecutive year. More information about their auto dealership marketing services can be found online at http://www.forcemarketing.com.