Dallas, Texas (PRWEB) February 02, 2015
Century Interactive, a leader in call tracking and analytics, has announced its acquisition of New Call Solutions. The move allows Century Interactive to strengthen its core competencies and broaden its reach in the market.
Both Century Interactive and New Call Solutions have made their marks with phone call tracking, website tracking, call coaching, and integration with CRM programs. These insights offer a complete picture of how leads move through a marketing pipeline.
“We’re very excited about making this transition with Century Interactive,” said Ryan Pitz, Chief Executive Officer of New Call Solutions. “This is a big win for our clients because they’re gaining direct access to a team of highly trained call measurement developers and a world class support infrastructure.”
"Ryan and his team have long championed the value of measuring marketing efforts,” said Patrick Elverum, Century Interactive's Chief Operating Officer. “We’re constantly looking to leverage our call measurement expertise in new markets, and New Call Solutions gives us a critical boost in this respect. We’ll continue to keep an eye out for additional acquisition opportunities.”
About Century Interactive
Century Interactive is a call tracking and marketing analytics company based in Dallas, TX. It conducts keyword level dynamic website tracking, recorded outbound call tracking, and dynamic call routing. Century Interactive is also the creator of Humantic, the first scalable human call filtering system that combines automated call tracking with human decision making.
Century Interactive’s phone call and website analytics platforms are used by more than 21,000 companies across multiple industries. Century Interactive’s user-friendly platforms enable businesses to generate more calls, and reinforce the phone skills needed to book more appointments.
For more than 25 years, Century Interactive has been adapting to technological changes while continuing to provide customers with quality services. Small businesses and Fortune 100 companies alike use Century Interactive to secure more critical business leads.
To learn more about Century Interactive, visit centuryinteractive.com.
About New Call Solutions
New Call Solutions is based in Greensboro, NC and offers a practical, web-based monitoring system to measure and record inbound and outbound phone calls. Its tracking service allows companies to monitor the success or failure of ad campaigns, track incoming calls from advertising, determine ROI, and identify strengths and weaknesses with regard to how prospects and customers are handled on the phone.
New Call Solutions offers performance analysis to improve an organization's marketing and call-handling effectiveness, as well as call training and coaching to help companies convert more callers into customers.