Secret Charm Selects CGS’s BlueCherry® PLM for Best-in-Class Product Development and Greater Visibility and Control throughout the Product Lifecycle

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CGS’s BlueCherry PLM enables Secret Charm to become more agile and support growth.

CGS, a leading global provider of business applications, enterprise learning and outsourcing services announces that Secret Charm has selected its BlueCherry® PLM as the fashion company’s Product Lifecycle Management system both for its user-friendly functionality and its ability to streamline existing business processes such as line planning, product specification development, sample management, costing, quality and compliance and workflow.

To keep pace with the rapidly changing world of women’s and girls’ clothing, Secret Charm selected BlueCherry PLM to reduce the company’s time to market, improve communication and collaboration with its global manufacturing partners and support its long term growth strategy.

BlueCherry PLM will provide a centralized and integrated software platform to enable Secret Charm to manage its business processes and workflow from design through sourcing, with the scope to add additional modules and capabilities as their business needs require.

Established in Los Angeles in 2003, Secret Charm LLC is a designer and distributor of women’s and girls’ fashion wear specializing in dresses, skirts and tops that offer a casually sophisticated look with a touch of urban elegance. The creator of the twin brands As U Wish and Lily White Clothing, Secret Charm markets its apparel online and in stores across the United States.

“We needed a PLM system that was easy to use, configurable and fully integrated with Adobe® Illustrator® so we could streamline each aspect of our product lifecycle,” said Victor de Silva, Director of Operations for Secret Charm. “With BlueCherry, we knew we’d have the functionality necessary to coordinate the different stages of our operations, become more agile and grow even faster.”

“We are pleased to welcome Secret Charm into the circle of satisfied and successful CGS and BlueCherry customers,” said Paul Magel, President of the Application Solutions Group at CGS. “We also commend Secret Charm for their accomplishments in this fast-paced and highly competitive industry and are committed to helping them accelerate that growth. BlueCherry PLM will provide Secret Charm with a centralized collaborative solution to obtain the detailed insights needed to improve their performance and the agility to contend for a larger share of the market.”

About Secret Charm
Since its founding in 2003, Los Angeles-based Secret Charm and its savvy team of designers have sourced the highest quality fabrics and engaged top level manufacturers to produce well-made apparel for all occasions for style-conscious women and girls. From sequined prom dresses to casual summer dresses and beyond, Secret Charm and its twin brands As U Wish and Lily White have helped a fashion forward generation discover their own modern blend of sophistication and fun.

About CGS
For over 30 years, CGS has enabled global enterprises, regional companies and government agencies to drive breakthrough performance through business applications, enterprise learning and outsourcing services. CGS is wholly focused on creating comprehensive solutions that meet clients’ complex, multi-dimensional needs and support clients’ most fundamental business activities. Headquartered in New York City, CGS employs more than 5,200 professionals across North America, Latin America, Europe and Asia. For more information, please visit and follow us on Twitter at @cgsinc and Facebook at

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