North Carolina Gets First Fresh to Order, New Charlotte Location is the First of 8 Planned for N.C.

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North Carolina diners looking for affordable, fresh, fast-casual fare now have a new option. Atlanta–based Fresh To Order (f2o) is bringing its “fast-fine” dining concept to the Tarheel State with the Charlotte opening of its first North Carolina restaurant by months’ end.

f2o Spinach Salad with Fresh Peaches

“Fresh to Order is on a mission to provide an elevated level of service and menu options at a fast-casual price to guests across the country,” said Pierre Panos, CEO Fresh To Order.

North Carolina diners looking for affordable, fresh, fast-casual fare now have a new option. Atlanta–based Fresh To Order (f2o) is bringing its “fast-fine” dining concept to the Tarheel State with the Charlotte opening of its first North Carolina restaurant by months’ end. Located in Carolina Place Mall, this will be the first of eight restaurants scheduled to open in North Carolina over the next five years.

North Carolina’s first Fresh to Order is owned and operated by JNR Restaurant Group, LLC, a Charlotte–based hospitality holding group that operates additional restaurant concepts and a sizeable hotel portfolio. JNR plans to open two additional units in Charlotte, while another Charlotte franchisee, Real Restaurant Group, plans on five more.

“There are many, many restaurants to choose from in Charlotte, a city with rich diversity in food choices. But we believe there is a place for the type of fresh, flavorful and healthy food that Fresh To Order offers,” says Pierre Panos, Fresh To Order’s founder-CEO and veteran restaurateur. “As the pioneer of fast-fine niche, our menu fills the need for affordable, great-tasting food that you can feel good about eating, which is what differentiates us from other fast-casual and quick-service options. It’s why experienced franchisees like JNR are partnering with us.”

At the heart of Fresh To Order’s seasonal-driven, chef-inspired menu are premium ingredients and freshly made dishes most often associated with full-service dining, such as crushed-almond crusted tuna steak, brown-sugar roasted pork loin and handmade black bean, bison and tuna burgers. Fresh To Order offers these choices along with a variety of soups, salads and sandwiches in less than 10 minutes for around $10. In addition, Fresh To Order is a member of the National Restaurant Association's Kids LiveWell program, designed to help parents make the healthful choice for their children when dining out. Combine Fresh to Order’s focus on healthier, flavorful menu choices with its open-kitchen set-up and commitment to great customer service, and you have an experience like no other in fast casual.

"What we want to show Charlotte is that you don’t have to sacrifice flavor or your well-being to enjoy a fast, affordable meal,” Panos says. “Fresh to Order is on a mission to provide an elevated level of service and menu options at a fast-casual price to guests across the country.”

Recent openings include South Carolina’s first in Greenville and Knoxville, Tenn.’s first Fresh To Order. Units can also be found in non-traditional venues such as the CNN Center in Atlanta and in Concourse B at the Hartsfield-Jackson Atlanta International Airport.

Franchise opportunities throughout the South, Mid-Atlantic, and lower Midwest states are available. For franchising information, visit http://www.f2ofranchise.com/.

About Fresh To Order (f2o)
Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. With a mission to serve "Incredible Food" in less than 10 minutes for around $10, f2o serves a menu of recognizable favorites with a flavorful twist, such as chef-inspired entrees, Panini sandwiches, soups and Perfect Bite Salads(c) . Quickly becoming one of the industry's most admired food concepts, Fresh To Order was recently named a Hot Concept! and a Top 50 Breakout Brand by Nation's Restaurant News, and selected as among QSR Magazine's Best Franchise Deals and Ones To Watch. For up-to-the-minute information join us on Facebook http://www.facebook.com/fresh2order, or visit http://www.freshtoorder.com and http://www.f2ofranchise.com.

Video: http://www.youtube.com/watch?v=yQz1cNfTRQA

Photos: http://www.flickr.com/photos/f2o/sets/

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