NYC Social To Conduct Innovative Experiment On Romance With ‘Fall In Love Spectacular,’ Will Forever Change The Dating Game In The Big Apple

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Valentine's Day can be cruel, serving as a constant reminder to those “unattached” that they are all alone. However, one well-respected company is on a mission to change that with an event unlike any other.

“Who knows—the love of your life might just be three dozen questions away.” - Amy Short, president and founder of NYC Social

The Big Apple is home to the biggest population of singles in the country. Yet with the hustle and bustle of city life, dating in New York City can be rather challenging. Heck, it’s about as difficult as finding a needle in a haystack.

“In New York City everyone leads pretty busy lives which makes it hard to meet new people —let alone meet that special someone,” explained Amy Short, president and founder of NYC Social.

That’s why for the very first time and just in time for Valentine’s Day, NYC Social will conduct a unique social experiment called ‘The Fall In Love Spectacular.’ The event is based on a rather simple concept: What if it only took 36 questions to fall in love?

A popular New York newspaper recently explored this uncommon approach to dating, and the results were rather intriguing, proving that two complete strangers can, in fact, fall head over heels for one another.

“An experiment like this is cohesive with NYC Social’s mission and is really just fun,” explained Short. “Who knows—the love of your life might just be three dozen questions away.”

From a person’s favorite color to what they’re most grateful for, the 36 questions will run the gamut but are based on ones published in a study by a psychologist called ‘The Experimental Generation of Interpersonal Closeness.’ The idea of the study is that when two strangers are in an environment with mutual vulnerability and intimacy, a romantic relationship is more likely to bloom.

‘The Fall In Love Spectacular’ will take place on February 5th at the Studio at St. Patrick’s (268 Mulberry Street, NYC) starting at 7:30 p.m. Tickets start as low as $40 per person and can be purchased online by visiting, but hurry! Space is limited.

Since 2004, NYC Social has made its mission to connect people with athletic activities like yoga, kickball, volleyball and many more. These co-ed sports, for all experience levels, easily encourage networking while taking the awkwardness out of it. For information on NYC Social, visit


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Amy Short
NYC Social
+1 212-929-5353 Ext: 116
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since: 09/2008
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