Lonodn (PRWEB UK) 4 February 2015
Exceedra’s next generation planning and insight solutions have been recognised by readers of CGT, an integrated media brand, in their annual awards as supporting the needs of the consumer goods industry in the area of trade promotion management.
The importance of this award is that it uses real feedback from consumer goods companies and users to rank service and solution providers in the following categories: Supply Chain Execution, Supply Chain Planning, Trade Promotion Management, Retail Execution, Enterprise Resource Planning, New Product Development and Introduction, Business Intelligence, Demand Data Analytics, Consulting, Social Media, Mobility and Outsourcing.
As trade spend continues to consume a large chunk of companies budgets, many users of trade promotion management solutions are still unsatisfied with their effectiveness. The Exceedra solution simplifies key planning and insight processes for commercial, financial and supply chain functions. The solution allows clients to visualise opportunities and risks more clearly, gaining the insights that revolutionise their decision-making, and drive up margin and revenue.
By providing a highly optimised solution that puts CPG companies on the path to greater performance, Exceedra have continued to demonstrate leadership in the area of integrated business planning for the consumer goods industry.
Richard Nicholas, Exceedra’s SVP of Sales and Marketing, said: “We are delighted to receive this highly coveted recognition from the leading provider of technology insights, Consumer Goods Technology. Exceedra have previously been selected for the CGT Editors’ Pick in 2013 and 2014. This year we are recognised as the SMB Market Leader in TPM which is an outstanding achievement. It is particularly pleasing since the award is determined by feedback from actual users of the system who took time out to vote for us. Exceedra are committed to delivering a best in class solution to serve the needs of our Global Client base. We will continue to grow and this award is acknowledgement that we are on the right track. The result of this year’s win is a directly result of the partnership we have with our customers and the solid team that we have built at Exceedra. During 2015 we will continue working with both SMB companies and increasingly more global Consumer Goods companies who are benefiting from the differences we offer to the traditional vendors in the TPM space.”