Huntsville/Madison County CVB Launches #iHeartHsv Campaign to Generate Excitement About Rocket City as Visitor Destination

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TweetChat, Art Display new additions in 2015 social media campaign

#iHeartHsv runs February 2 - 14

“The #iHeartHsv campaign was so popular last year that we saw locals and visitors alike continue to use the #iHeartHsv hashtag all year long to celebrate the things they enjoy most about the Rocket City.” - Judy Ryals

It’s about time for a Huntsville/Madison County love fest. Just in time for Valentine’s Day, the Huntsville/Madison County Convention & Visitors Bureau (CVB) is asking its social media followers around the globe to name their Huntsville/Madison County favorites – those attraction, dining, shopping and off-the-beaten path places and activities they love most – using the hashtag #iHeartHsv on Facebook, Twitter and Instagram. Starting Monday, February 2, and lasting until Saturday, February 14, the Huntsville/Madison County CVB will pick a winner each night at 8:35 p.m. CST, awarding the most creative posts and pictures with Huntsville/Madison County prizes.

“The #iHeartHsv campaign was so popular last year that we saw locals and visitors alike continue to use the #iHeartHsv hashtag all year long to celebrate the things they enjoy most about the Rocket City,” President and CEO of the Huntsville/Madison County CVB Judy Ryals said. “Our goal with this campaign is just that, to celebrate those unique activities, venues, products and people that keep visitors coming to our community year after year as well as help maintain an extraordinary quality of life for our residents.”

Each day will have a theme or prompt for participants to respond to using the hashtag #iHeartHsv. Themes could include favorite locally made products, attractions or outdoor activities, etc. At the end of each day, a winner will be selected and awarded a prize. Prizes range from hotel stays, to attraction passes, dining experiences and more. A full list of prizes can be found on pages 3 and 4.

Winners will be selected by a committee of CVB team members and partners based on use of the hashtag #iHeartHsv, relevance to the day’s theme as well as posts that are deemed to best display the uniqueness of beauty and culture of Huntsville/Madison County as a visitor and meeting destination.

Those who participate in the campaign could even see their photos selected for use in an upcoming photo display project exhibited throughout Huntsville or in promotional pieces for Huntsville/Madison County that are distributed to national audiences.

The Holiday Inn Research Park participated in the #iHeartHsv campaign in 2014 by donating a stay at the property and has again elected to participate in 2015 by offering another 2 night weekend stay.

“Anytime we can be part of the myriad of activities or events in Huntsville, or the opportunity to showcase our city, we are totally in!” General Manager of the Holiday Inn Research Park Pete Doyle said. “We are proud to be a part of this community.”

New to #iHeartHsv in 2015

#iHeartHsv TweetChat- Local and regional tourism influencers, the hospitality industry and social media users who love Huntsville/Madison County are invited to participate in a TweetChat on Monday, February 2 from 8:15 p.m. to 8:45 p.m. to officially launch #iHeartHsv 2015.

#iHeartHsv Photo Display- Last year, over 400 Huntsville/Madison County photos were submitted during the #iHeartHsv campaign. This year, the CVB is working with partners across the city to organize a special display of photos received during the campaign. What does this mean for contest participants? Get those smart phones and cameras ready, because photos submitted for the campaign could be selected to be displayed in a special #iHeartHsv art display throughout Huntsville/Madison County.

The Big Announcement- On February 14, the last day of the #iHeartHsv campaign, the Huntsville/Madison County CVB will make a special announcement via social media.

To learn more about this campaign, visit http://www.huntsville.org/iHeartHsv or contact Jessica Carlton, Huntsville/Madison County CVB Marketing Manager at 256.551.2294 or jessica(at)huntsville(dot)org.

#iHeartHsv 2015 Giveaways:

4 Tickets to the 2015 Huntsville Ghost Walk & signed “When Spirits Walk” book
4 Lowe Mill ARTS & Entertainment T-shirts
1 Lowe Mill ARTS & Entertainment Bandana
1 Lowe Mill ARTS & Entertainment Pullover
5 $25 Gift Certificates to Nick’s Ristorante (Open Tuesday-Thursday and good for food only)
1 Lunch for two at the Huntsville Marriott
1 Complimentary 2-night weekend stay for 2 & $50 ‘Hopper’ Dollars at the Holiday Inn Research Park
1 Sci-Quest Family of Four General Admission Pass (Expires 4/30/15)
4 Tickets to “Aesop’s Foibles” (Feb 20-22 & 27- March 1) – Fantasy Children’s Playhouse Theater
14 complimentary tickets to the Weeden House Museum’s exhibit “A Century of Fashions and Wedding Gowns” (runs February 10-28)
31 certificates for “One Free Breakfast, Lunch or Dinner Extra Value Meal” at McDonalds in Huntsville/Madison locations
5 Complimentary Hummus certificates at Taziki’s Café
5 Complimentary Friday Pasta certificates from Taziki’s Café
1 Complimentary 2 night weekend stay at Embassy Suites Hotel & Spa
14 Huntsville SWAG Bags including #iHeartHsv t-shirts
1 One year membership to the Land Trust of North Alabama
1 Ticket for two to a Concert at The Land Trust’s Historic Three Caves
2 complimentary tickets to the U.S. Space & Rocket Center’s “Pour your heart out” Valentine’s Day event
4 $25 Gift Certificates to the Neon Lilly Food Truck
10 “Dinner for Four” Gift Certificates for Domino’s Pizza
1 $50 Gift Certificate for Grille 29
2 Pairs of Huntsville Symphony Orchestra Tickets
10 $50 Gift Certificates from LawLers Barbecue
1 Box of Truffles (4) from Pizzelle’s Confections
4 Family of 4 Passes- Huntsville Botanical Garden
1 Family of 5 Free Admission Giveaway- Burritt on the Mountain
1 Gift Certificate from New Market BBQ
1 Piper & Leaf Sampler Gift Jar
1 Complimentary weekend-night stay- Residence Inn
1 Complimentary weekend-night stay- Fairfield Inn
1 Complimentary weekend night stay plus breakfast- Courtyard Inn by Marriott (University Drive Location)
1 Pass for 2 for ‘Behind the Scenes’ Dining Experience from Downtown Huntsville Inc.

About Huntsville/Madison County CVB
The Huntsville/Madison County Convention & Visitors Bureau (CVB) is a non-profit 501(c)(6) organization which was developed in 1970 to create economic growth for Huntsville/Madison County by marketing the city as a top-of-mind convention and visitor destination. As the official city/county agency which promotes the area as a tourist destination and convention site, the CVB partners with an array of hospitality industry partners to market our destination to visitors of all types.

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Jessica Carlton
@Go2HuntsvilleAL
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