The Renters Guide Launches New Responsive Design Website To Improve The Online Search Experience for Rochester-Area Apartment Shoppers

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The new functions across all platforms and enhances the apartment search experience with a user-friendly design and navigation to better connect apartment shoppers with properties.

The Renters Guide
The apartment shopper’s experience is at the core of our new website design.

The Renters Guide unveiled its new responsive design website,, to enrich the online apartment search experience by delivering full content and functionality across all devices. With a fresh user-friendly design as well as enhancements to its navigation and search features, the new connects apartment shoppers to apartment communities in the Rochester metropolitan area, faster and easier.

“The apartment shopper’s experience is at the core of our new website design,” said The Renters Guide publisher Travis Arnold. “With more than half of our visitors finding us on a smartphone, it was essential that apartment seekers be able to access all of’s listings and features across multiple devices–desktop, tablet and smartphone. The new site makes it easier than ever for renters to find their ideal apartment home in the Rochester market.”

The new not only functions across all platforms, but also enhances the apartment search experience with a sophisticated clean design that streamlines the search results and presents them in a user-friendly format to better connect apartment shoppers with properties.

The new site provides visitors with enhanced features that include:

  •     Easier navigation
  • Faster page loading
  • Better Search Filter options to narrow results
  • Faster search of available unit types–including apartment communities, apartments in smaller buildings, and single family homes–listed together by town
  • Map View: all listings overlaid on Google Maps to allow users to instantly see the geographical location of any property
  • New Check Availability form that makes it easier for renters to connect with multiple landlords
  • Detailed and current profiles of every town, neighborhood and college/university in the Rochester market

Through its online and print publications, The Renters Guide provides a comprehensive selection of apartments, rental communities, short-term housing and local information for Rochester and the surrounding areas.


About The Renters Guide
The Renters Guide is part of Network Communications, Inc. (NCI), a leading local media company providing lead generation, advertising and Internet marketing services to the multi-family segment of the housing industry. NCI's leading brands are Apartment Finder and DigitalSherpa. NCI's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution, social media and online franchises, and content management infrastructure.

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Tami McCarthy
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