This award validates that our investments in innovation are delivering results and making a difference for our users.
New York, NY (PRWEB) February 02, 2015
CFO Publishing today announced it has been recognized as a technological innovator by Folio Magazine. CFO received the Notable Technologies for 2014 award for its in-house development of an advanced analytics and tracking solution for WordPress.
With the relaunch of its website, CFO.com, CFO developed and launched new tracking tools to track user interactions and optimize lead generation. By developing a new plugin, CFO’s team is now able to determine users’ interaction with CFO.com including, where users click, where they scroll, how long they stay engaged on a page and what HTML DOM elements users engage with on the page. CFO built the plugin with open source coding and released the modifications back to the web. “This works with other implemented technology to give CFO an unprecedented view of how users interact with the website,” said Aram Zuker-Scharff, CFO Content Strategist and author of the new plugin. “It also allowed us to bring into the website open source tools for measuring and monitoring cutting edge audience metrics.”
“We are honored to receive this recognition from Folio,” said Alan Glass, chairman and CEO of CFO Publishing. “This award validates that our investments in innovation are delivering results and making a difference for our users.” Folio: Media Tech Awards, in recognizing notable media tech, "represents a tip of the hat to the people and companies behind some of the technology that's driving the media business forward."
CFO’s open-sourced audience development plugin can be found at https://github.com/CFOPublishing/wp-advanced-ga-tracking. For more information on the awards visit http://www.foliomag.com/2014/notable-technologies-2014/.
About CFO Publishing: CFO Publishing LLC, a portfolio company of Seguin Partners, is the leading business-to-business media brand focused on the information needs of senior finance executives. Delivering content through multiple channels including online, digital, mobile, and print, the business consists of CFO magazine, CFO.com, CFO Research Services, CFO Learning and CFO Conferences. CFO’s award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies. CFO has long-standing relationships with nearly a million finance executives.