Find business solutions with scenario planning

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New book by economist Rom Gayoso explains how to solve complex problems with strategy

"How to Win in Every Scenario" by Rom Gayoso

When you use the qualitative and quantitative inputs in scenario planning, you learn to envision the future and how to win in every scenario.

While scenario planning originally was used for defense purposes, this business research technique can be used to succeed in the professional world too.

In Rom Gayoso’s new book “How To Win In Every Scenario,” he uses his experience as a professional economist of more than 12 years and scenario-planning expert to explain a detailed strategic planning method and how readers can build their own scenarios with an instrumental five-step process.

“When you use the qualitative and quantitative inputs in scenario planning, you learn to envision the future and how to win in every scenario,” Gayoso said.

Gayoso translates theoretical concepts into applied situations as he uses scenario planning to analyze timely events, including the crisis in Ukraine. Gayoso’s unique approach includes calling on everyone to consider the situation from others’ perspectives and presenting strategies to advance agendas.

“Go forth and win,” Gayoso said.

For more information, visit http://www.romgayoso.com

“How To Win In Every Scenario: Using Scenario Planning to create win-win solutions in Ukraine and in other complex situations”
By Rom Gayoso
ISBN: 9781499057485
Available in softcover, hardcover, e-book
Available on Amazon, Barnes & Noble and Xlibris

About the author
Rom Gayoso holds a doctoral degree in organization and management. Currently he is a faculty member in the Colangelo College of Business at Grand Canyon University and a guest lecturer. He has worked in forecasting and economics analysis for more than 15 years. Besides English, Gayoso fluently speaks Portuguese and Spanish. Gayoso currently resides in Phoenix with his wife and two children.

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Kelly Andres
Bohlsen Group
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