Geared-up Getaways: Sun, Sand and Sea Travel Launches Luxe Travel Consultants Subsidiary

Share Article

With offices in St. Louis, MO and Naples, FL, new subsidiary created to meet growing market demand

Baby boomers don’t want to retire in a rocking chair; they want to see the world and cross things off of their bucket list

On January 15, 2015, Sun, Sand, and Sea Travel, a travel agency specializing in custom vacation planning, launched a wholly-owned subsidiary company called Luxe Travel Consultants. The new company is one of two Sun, Sand, and Sea Travel subsidiaries, and caters exclusively to high-end, luxury travelers—a market segment that is rapidly growing.

Rodney and Lisa George founded Sun, Sand, and Sea Travel in 2006 to set a new client service standard for travel agencies. In 2011, Sun, Sand, and Sea Travel partnered with Oceania to launch its first subsidiary, Cruising with the Chefs, a premier culinary cruise experience.

“What I discovered as we voyaged with our clients aboard several cruises is that affluent individuals were looking for more than top-notch cuisine; they were looking for a comprehensive top-notch travel experience,” said Rodney George, co-founder of Sun, Sand, and Sea Travel and Managing Partner of Luxe Travel Consultants. “They wanted a partner, a true travel advisor that they could call to plan journeys based on themes, locations, or experiences. These conversations formed the foundation for Luxe Travel Consultants.”

George knows this market segment. Before opening Sun, Sand, and Sea Travel in 2006, he was a high-net-worth investment specialist and financial consultant to prosperous clients across the country for over 25 years. Over and over again, he helped clients dedicate funds for luxury travel experiences—and realized there was a significant gap in the marketplace to serve these travelers.

And these travelers are a growing demographic. According to the Deloitte Center for Financial Services, the number of U.S. millionaires is projected to grow from 10.5 million in 2011 to 20.5 million in 2020. A contributing factor? Every day for at least the next decade, more than 10,000 baby boomers reach the age of 65.

According to George, baby boomers outspend other generations by $400 billion each year; $157 billion of that is allocated to travel.

“Baby boomers don’t want to retire in a rocking chair; they want to see the world and cross things off of their bucket list,” said Lisa George, Sun, Sand, and Sea Travel co-founder and COO of Luxe Travel Consultants. “They are in good health and they want to take advantage of that. From multigenerational trips to wine cruises to spa and hiking getaways, U.S. adults aged 50 and older account for 80% of all luxury travel spending.”

Luxe Travel Consultants capitalizes on the already-established Sun, Sand, and Sea travel brand and their strategic two locations. The owners project that this subsidiary will result in a 50% increase in net revenue by 2016.

###

About Luxe Travel Consultants
For over a decade, Sun, Sand, and Sea Travel co-founders, Rodney and Lisa George, have been assisting clients in designing their dream vacations by developing customized, hassle-free itineraries based on the client’s travel priorities and budget. In 2015 the entrepreneurs launched a wholly-owned subsidiary company called Luxe Travel Consultants to meet growing market demand. The professionals at Luxe Travel Consultants are committed to top-shelf service—a priority that has earned them a solid reputation within the luxury travel industry. With offices in St. Louis, MO and Naples, FL, Luxe Travel Consultants is known for experience-based advice and suggestions, and unparalleled attention to detail. The company has helped thousands of clients experience the world in a unique, personalized way. For more, http://www.luxetravelconsultants.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Andrea Arco
Follow us on