SASMAR® Joins Forces with Nutritional Products International to Gain Expanded Distribution in the United States Market

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International brand includes special lubricant that offers conception hope for couples.

SASMAR®, a global pharmaceutical company with a focus on family planning, has announced it will work with Nutritional Products International to expand its distribution in the American market. SASMAR® is well known for its line of personal lubricants, including, Conceive Plus®.

“After much success worldwide, we are very excited to bring our products to America,” said John-Michael Mancini, CEO of SASMAR®. “Nutritional Products International’s extensive retail connections will help us gain additional online and brick and mortar sales.”

SASMAR®, a company that is headquartered in Belgium, is well known for its Conceive Plus® product. The fertility-friendly personal lubricant offers couples a scientifically tested product that contains calcium and magnesium ions, which are a natural part of the body and essential in the fertilization process. Conceive Plus® does not harm sperm function, separating it from regular lubricants.

“Conceive Plus® has been recommended by doctors, pharmacists, and fertility clinics in more than 60 countries,” said Mancini. “The FDA approved formulation of Conceive Plus® mimics fertile cervical liquid and semen to create a conception friendly environment that increases the chances of getting pregnant naturally.”

As a global sales and communication firm, Nutritional Products International specializes in providing health and wellness brands with speed to market, cost effectiveness, and high profitability.

“Every day, people across America are looking for new and innovative health and wellness products,” said Mitch Gould, CEO of Nutritional Products International. “We look forward to taking SASMAR® through our proven process of online and brick and mortar distribution.”

To purchase SASMAR® products, through visit:

SASMAR® is a multi-national pharmaceutical company with a focus on family planning. Founded in Sydney, Australia in 2005, the company is a manufacturer and major supplier of lubricants to governmental aid organizations in HIV/AIDS prevention and awareness projects in third world and developing countries. Official supplier of personal lubricants to the United Nations, SASMAR® brands are available in over 60 countries. For more information about SASMAR®, visit:

Nutritional Products International provides companies worldwide and in the United States with distinctive sales and marketing solutions, enabling their products to enter and be successful in the U.S. market. NPI maintains close relationships with key buyers across the U.S., providing foreign brands with a fast track to the world’s biggest marketplace. It’s all done in a very cost effective and profitable manner. The company is led by Mitch Gould, who through his career, has overseen close to a billion dollars in retail sales with hundreds of major brands. He has also worked with celebrities including Hulk Hogan, Ronnie Coleman, Wayne Gretzky, and Chuck Liddell. For more information, visit

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Ken Okel
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SASMAR, Conceive Plus, lubricants, Conception friendly products, nutritional products international