Sales 2.0 Conference Speakers Share Three Key Principles of Success for B2B Sales Leaders

Share Article

At the Sales 2.0 Conference in Philadelphia on March 16, industry authors and experts will share with hundreds of B2B sales leaders three key principles for success in 2015.

Sales Dot Two Inc., producer of a leading industry event series for B2B sales managers and executives, is pleased to announce that three key principles of sales success will be revealed at the Sales 2.0 Conference on March 16, 2015, in Philadelphia at The Ritz-Carlton Hotel. Registrations for this event are still open and can be found at:

The event, which is centered on the theme “Build a Better Sales Organization,” will feature insight from several industry experts, authors, and practitioners. In particular, the following presenters will share information that sales leaders can leverage to create success in 2015. Here is a summary.

Point #1: Learning How to Overcome the Fear of Failure

The fear of failure and rejection is fatal in sales organizations, yet many sales teams are held hostage by it. Author and entrepreneur Jia Jiang has personally experienced the negative effects of remaining in a “cozy comfort zone.” At the event, he will share the story of how he learned to embrace rejection so that sales leaders can take this insight back to their teams. He will also outline an action plan consisting of exercises that will help salespeople overcome fears of all kinds.

Point #2: How to Sell to the Millennial Buyer

Millennials will soon be 50 percent of the workforce. The B2B buyer will soon have styles, preferences, and habits that are totally different from those of current buyers. According to research from McKinsey & Company, this development is one of the critical megatrends that will affect sales organizations on all levels. At the Sales 2.0 Conference, Jennifer Stanley, an expert associate principal at McKinsey & Company, will share important ways sales leaders can prepare to respond to this trend, including 1) cutting the standard sales pitch, 2) cultivating a team of “social sellers,” and 3) focusing on the personal goals of buyers rather than on overall company goals.

Point #3: Focus on Developing Leadership Skills

According to author Stew Friedman, many leaders express only certain parts of themselves at work. Friedman, who is the founding director of the Wharton Leadership Program, says his research has shown that the most successful leaders live an integrated life – that is, they apply their skills holistically in all environments. At the Sales 2.0 Conference, Friedman will share how leaders can merge their skills in the professional and personal realms and achieve greater success.

A full list of speakers and presentation descriptions can be found at

“In Philadelphia, we plan to share action steps for sales leaders to keep them looking forward,” says Sales 2.0 Conference host and Selling Power founder Gerhard Gschwandtner. “The profession of selling has changed in many ways, and it’s imperative that leaders stay on top of developing trends and insight in order to execute their vision.”

The Sales 2.0 Conference will be held on March 16, 2015, in Philadelphia. For more information, visit

About the Sales 2.0 Conference
The Sales 2.0 Conference showcases leadership strategies and SaaS technologies that help B2B sales and marketing leaders create more competitive teams and drive higher profit. Attendees learn how to achieve measurable success in such areas as CRM use, sales and marketing collaboration, lead-generation and pipeline management, social media for sales and marketing, analytics and metrics management, customer engagement, sales-transformation and change leadership, and sales-process improvement.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lisa Gschwandtner
Selling Power
+1 (510) 847-8799
Email >
Visit website