Mobee’s recent Super Bowl data finds the brands and retailers that scored high

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In-store data collected across the country helps key stakeholders see what is happening in the store and on the shelves during critical times

Section of Super Bowl Tracker Infographic by Mobee

On-Shelf Availability and Price Comparisons Across Retailers and Brands

Both the East and West coast visits reported no promotions at all almost 50% of the time.

On Sunday, millions of eyes were glued to television screens as the New England Patriots beat the Seattle Seahawks. In the weeks leading up to the big game, National Retail Federation estimated that Americans would spend the most money ever on Super Bowl related purchases— approximately $14.3 billion dollars!* NRF’s research also projected that 9.5 million TVs would be purchased so Mobee’s Super Bowl Tracker Missions were launched to see which brands and retailers took advantage of the forecast.

Between January 23, 2015 and January 30, 2015, Mobee collected more than 425 store visits across Best Buy, Walmart, Target, and Sears stores to find out which electronics brands and retailers had the best deals, the most visibility, and may ultimately drive the most TV sales. Mobee’s Super Bowl Tracker Missions Infographic was created with the findings.

As teams from both coasts battled it out on the gridiron, data showed that the most promotions to be had were in the Midwest. Both the East and West coast visits reported no promotions at all almost 50% of the time. Overall, Samsung had the most promotions across the country.

A compelling TV display is also a key factor for how well a brand sells. Samsung (99%), LG (86%), and Vizio (78%) were found to have working displays in the most stores, and 100% of the Sears store visits reported at least one working Samsung TV display. Best Buy had the most variety in their store displays.

A retailer’s approach to selling TV’s varied. The new technology (from brands like Samsung and LG) was found more consistently at Best Buy and Sears stores while Walmart and Target stores promoted best sale value.

Overall, Samsung took the lead in the most categories. Across the country, Samsung had the most in-store promotions (51%), was on display (99%), and was recommended by sales associates more times (48%). Vizio and LG came in distant second and third place. Thirty-six percent of Vizio TVs were on promotion, 78% were on display, and the brand was recommended by sales associates 21% of the time. LG recorded 36%, 86%, and 13% respectively. Sears and Best Buy sales associates were quickest to offer assistance on average, and brands that shoppers wanted to purchase most often correlated with the brands that were being recommended or had the most in-store promotions.

View the Super Bowl Retail Trends 2015 infographic today.

Mobee was founded with a vision to use mobile technology and the power of the crowd to collect the world’s offline data. Mobee has cracked the code on gathering intelligence in a simple, scalable way, bridging the massive gap between brands and consumers. With a national reach, Mobee is poised to collect thousands of geo-located data points and photographs in a matter of hours, not months. Email contact(at)getmobee(dot)com to learn more about what information can be gathered using Mobee’s offline data collection platform.

*Americans eat 1.25 billion chicken wings on Super Bowl Sunday, Jan 30, 2015 9:33 a.m. (http://www.marketwatch.com/story/americans-will-spend-over-14-billion-on-the-super-bowl-2015-01-29)

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Erika Gordon
Mobee
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