Tubular Labs First to Set Digital Video Measurement Standard

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First and Only to Measure and Benchmark One Billion Videos Across 30+ Online Video Platforms, including Facebook Video and Vine

You don’t have to fly blind in the future of video.

Video intelligence service Tubular Labs announced today at the Media Insights and Engagement Conference that its software now tracks the creators and content of 1 billion videos across 30+ platforms, making the service the most comprehensive online video measurement resource in the world.

After unlocking the black box of YouTube, Tubular Labs now provides real-time insights into what and who is succeeding on Facebook Video, Vine, Instagram Video, Twitch, Vimeo, and AOL, as well as sites like MTV.com and CNN.com. Digitas, Comedy Central, Activision, and HGTV are among the Tubular Labs’ customers with early access to the cross-platform expansion that delivers actionable insights to build their brands online.

The fragmented, democratic age of digital video is upon us. Everyone is now a creator, from brands and agencies to individuals and media companies. A quick search across Tubular Labs’ 2.3 million creators reveals 21,000 are already generating 1 million views or more per month. Tubular Labs sheds light on these creators, who they are, the videos they create, and the audiences they reach. Over 16,000 videos per month now reach the lofty 1 million-view milestone.

As video platforms, creators and social data proliferate, legacy measurement techniques haven’t kept up, making the creators, content, audiences and conversations about online video nearly impossible to track. Tubular Labs’ video intelligence has been developed cooperatively with some of the most sophisticated customers in digital video, using big data techniques to derive patterns of success from over 1 billion videos uploaded by 2.3 million creators. Video teams are now empowered to answer their essential questions, such as what content resonates most with which audiences, where and how should content be distributed, and which campaigns performed best.

“You don’t have to fly blind in the future of video,” said Tubular Labs CEO Rob Gabel. “For the first time ever, Tubular Labs’ customers now receive real-time, essential industry intelligence.”

“Digital video is TV for the social media generation. It’s the next great advertising frontier,” said Tubular Labs Co-Founder and VP Marketing, Allison Stern. “There’s a measurement gap and we’re going to fill it - to provide much needed insights to brands, agencies, and media companies.”

Tubular Labs provides essential, actionable video intelligence to over 2,500 media companies, individuals and brands creating the future of digital video. Tubular Labs helps companies measure and grow their video share of voice to find success in the crowded video landscape by crafting more effective content strategies, optimizing promotion, and tracking online video performance and trends across 30+ key video platforms, including YouTube, Facebook, Vine, Instagram Video, and AOL.

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Bronagh Hanley

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