This Valentine’s Day, Don’t Say I Love You … Put Your Heart To Paper

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Hallmark can help express how you really feel.

Love is the frosting of life...

“They say that two become one, we have really done that and that just says it all,” said Bob about his wife of 56 years, Kim.

Saying “I love you” is easy. It’s three little words. What’s hard is going beyond that, going deeper than that. Expressing how you really feel.

That’s why Hallmark asked real-life couples to answer simple questions about their partner without using the word “love” and captured their comments on video. They found that by removing that one little word, couples revealed how they truly felt and were better prepared to put their heart to paper.

The results can be seen on Hallmark’s YouTube page and shared using #PutYourHeartToPaper.

Couples featured came from all walks of life and various relationship stages, including Felicita and Hiram, who have been together for 15 years. “It’s like a spark that doesn’t die out,” said Felicita of her connection to her husband.

“They say that two become one, we have really done that and that just says it all,” said Bob about his wife of 56 years, Kim.

“Today, there are so many ways to connect,” said Pam Kelley, Hallmark Editorial Director. “But when you need more than a text or social media, Hallmark makes it easy to say just how you feel in a way that’s real and lasting.”

With more than a thousand Valentine’s Day cards available this year, Hallmark offers a little something for everyone. Look for the latest designs and formats wherever Hallmark products are sold nationwide. Visit for more information and a store locator.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through leading mass retailers, the network of Hallmark Gold Crown® specialty stores and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable’s top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries. Hallmark’s Crayola subsidiary inspires artistic creativity in children through Crayola® crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, Mo., and continues to be led by members of the founding Hall family. Visit for more details. Connect at, and on Facebook, Twitter, Instagram and Pinterest.

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Jaci Twidwell
since: 03/2009
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