"Clearly, the market conditions are favorable for Mobile Learning suppliers in China," adds Adkins. "That said, doing business in China can be challenging even for a domestic firm and can be outright daunting for a foreign firm.
Seattle, WA (PRWEB) February 04, 2015
The five-year compound annual growth rate (CAGR) for Mobile Learning products in China is 15.4% and revenues will more than double to $2.3 billion in 2019, up from the $1.1 billion reached in 2014, according to a new report by Ambient Insight called "The 2014-2019 China Mobile Learning Market."
China was the second-largest Mobile Learning buying country after the US in 2014. By 2017, China will overtake the US as the top buying country. In 2014, China accounted for 26% of all Mobile Learning revenues in Asia. By 2019, China will account for 31% of all Mobile Learning revenues in Asia.
Due to the increasingly favorable market conditions, Ambient Insight has revised our China forecasts for Mobile Learning products significantly upward from previous forecasts.
Download the free Abstract:
"The spike in revenues for Mobile Learning products in China is due to five primary catalysts," explains Chief Research Officer, Sam S. Adkins. "The entry into the commercial industry by the Internet giants, the continued dominance of the telecoms and device makers in the market, the diversification of the online education providers into Mobile Learning, the massive number of Mobile Learning VAS subscriptions, the adoption of tablets and digital content in the PreK-12 schools, and the high consumer demand for Mobile Learning products."
There are two sections in this report: a demand-side analysis and a supply-side analysis. Additionally, there is an index of suppliers competing in the region. The demand-side analysis for China is broken out by six buying segments: consumers, federal government agencies, PreK-12 school systems, provincial/state/municipal government agencies, higher education institutions, and corporations & businesses.
The supply-side analysis breaks out revenues by four product types: packaged digital content, value added services (VAS), custom content development services, and authoring tools & platforms. Packaged Mobile Learning content includes educational apps, edugames, eBook-based reference-ware, and eTextbooks. The supply-side analysis also includes an analysis on the investments made to learning technology companies operating in China; investment totals made to suppliers in 2014 are broken out by eight subject matter areas.
"The two product types with the largest growth rates in China are Mobile Learning apps (and edugames) and Mobile Learning VAS at 14.8% and 21.3%, respectively," reports Adkins. "They will also generate the highest revenues throughout the forecast period. By 2019, revenues for both product types will more than double."
Over 190 suppliers operating in China are cited in this report to help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.
"Clearly, the market conditions are favorable for Mobile Learning suppliers in China," adds Adkins. "That said, doing business in China can be challenging even for a domestic firm and can be outright daunting for a foreign firm. An analysis of these challenges and how suppliers are overcoming them is included in this report."