SNOA Sleepwear to Present its First Winter at CURVE

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The nation’s first line of eco-friendly luxury sleepwear for women will present its first winter at the leading intimate apparel trade show, CURVExpo NY.

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The winter challenge of being cozy, comfy and looking great is one that SNOA loves and excels at.

Representatives of SNOA Sleepwear, a luxury women’s sleepwear brand, confirmed today that CMK will in fact present SNOA at CURVE for the brand’s winter, alongside CMK’s other upscale intimate apparel brands.

Anh Oppenheimer, spokesperson for SNOA, explained that SNOA was first conceived of as a winter-only line, the first of its kind: an American-made, eco-friendly line of luxury sleepwear that is both sexy and warm, something she describes as “an unheard of combination that filled an important niche.”

The winter challenge of being cozy, comfy and looking great is one that SNOA loves and excels at, Oppenheimer explains. To achieve this feat, SNOA Sleepwear uses layers of high-end Micro Modal - a biodegradable, cellulose-based fabric which does not pill and keeps its shape beautifully. Micro Modal is lauded as a smoothing and flattering material on the female form.

2015 is the first winter that CMK will present SNOA at CURVE to boutique and specialty store retailers.

According to Oppenheimer, CURVE is a key trade show event in the intimate apparel industry, and is also an accomplishment for the brand in moving towards selling to the wholesale market - meaning SNOA's products (http://snoasleepwear.com/nighties/) may become more widely available at brick-and-mortar stores.

SNOA’s summer introduction at this August’s CURVE show to boutiques nation-wide was an entirely new achievement on the national front. This season’s presentation of SNOA by CMK is also a new and exciting first for the young brand as they present for their higher-grossing season, Fall/Winter.

“In its mom & mom days,” Oppenheimer recalls, “SNOA was available only through an online boutique that generated sales via press, blog reviews and local marketing events.”

Based in San Francisco, most press mentions were local and therefore most of SNOA’s happy customers were local as well.

Because of expanded focus on their web efforts in 2014, SNOA’s visibility expanded and orders began to flood in from New York, Virginia (among others), Australia, the UK, and parts of Northern Europe.

The prospect of being sold in boutiques and in ultimately department stores nation-wide is a huge step forward for what was a small-scale company, just a couple years ago.

For more information, please visit http://snoasleepwear.com/ and http://snoasleepwear.com/blog/

About SNOA Sleepwear

SNOA Sleepwear was created when its founder, Anh Oppenheimer, climbed into bed wanting to feel not only sexy, but warm.

With an oversized sweatshirt and thick ski socks, she knew that night that although she was warm, her outfit was lacking in sex appeal. In 2011, Oppenheimer launched the very first line of luxury sleepwear that was “devoted to looking sexy and feeling warm.”

SNOA donates a portion of its profits to protecting polar bear habitats through the Center or Biological Diversity. All SNOA Sleepwear purchases benefit this cause.

Source: SNOA Sleepwear LLC

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Emily McGuirk
@snoasleepwear
since: 09/2010
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