Two Ten Footwear Foundation Announces Return of Amazon Fashion as Title Sponsor of Footwear Cares

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The national month-long program unites the footwear industry in community service

Footwear Cares

"We are excited to make a lasting impact on both a local and national level again this year." - Stan Friedlander, GMM of Footwear, Amazon Fashion

Two Ten Footwear Foundation, the national charitable foundation serving the footwear industry, today announced that Amazon Fashion will return as the Title Sponsor for Footwear Cares 2015, the Foundation’s national community service program that brings the footwear industry together through volunteerism.

Through Footwear Cares, Two Ten proudly partners with many local, regional and national charitable nonprofits to provide volunteer opportunities to the footwear industry with one single objective: getting people back on their feet. Launched three years ago, Footwear Cares now serves as the conduit for many footwear companies to engage in community service.

“Amazon Fashion is proud to continue our support of the Two Ten Footwear Foundation and the Footwear Cares initiative,” said Stan Friedlander, GMM of Footwear, Amazon Fashion. “Last year, over 100 footwear companies joined together, spending thousands of hours working to provide resources to 83 non-profit organizations across the country. We are excited to make a lasting impact on both a local and national level again this year.”

“Strengthening our community – getting people back on their feet – has been a core tenet since our founding 75 years ago,” said Neal Newman, president of Two Ten Footwear Foundation. “The generous support of Amazon Fashion, as the title sponsor of Footwear Cares, enables us to involve thousands of employees from footwear companies across the country as volunteers, all working together to change the lives of families in need.”

Highlights from National Footwear Cares 2014
Over 6,500 individuals from 100 footwear companies came together in community service across the country. The highlights from the combined work in 83 charitable nonprofits included:

  •     517,549 meals were sorted, packed, prepared or served to feed children, families, seniors, and the disabled.
  •     11,300 pairs of new shoes were distributed to children.
  •     Over 20 environmental projects were completed to enhance our coastlines, nature trails, community parks, and recreation facilities.
  •     1,242 low-income children were provided with clothing.
  •     15,000 volunteer hours offset more than $330,000 in operational costs for nonprofits.

About Two Ten Footwear Foundation
Two Ten brings shoepeople together to help each other during crisis and support each other as a community. We are committed to providing emergency financial assistance, scholarships, counseling, services and community building programs that upholds our 75 year legacy of changing lives. To learn more about Footwear Cares, please visit

About Amazon Fashion
Amazon Fashion, a fast-growing division of Seattle-based, Inc. (NASDAQ: AMZN), is a one-stop destination for head-to-toe style, offering clothing, shoes, jewelry, timepieces, handbags, and accessories from a wide range of iconic, designer, contemporary, and classic brands. Amazon Fashion aims to reinvent the online fashion shopping experience and to support’s corporate mission to be the Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. In true Amazon style, trying things on—and sending them back—is easy with free shipping and free returns on eligible items.

At Amazon Fashion, we carry the newest and most-wanted pieces of the season, along with the classics and basics that make up the foundation of every wardrobe, including must-have denim from Hudson Jeans, True Religion, and Seven for All Mankind. Amazon Fashion also has one of the largest selections of shoes for the whole family, from designer to athletic, including favorite brands like Kate Spade New York, Steve Madden, Cole Haan, New Balance, Timberland, and so many more. Amazon Fashion also carries a vast array of handbags, jewelry, and must-have accessories—as well as an impressive watch selection, including GUCCI, Ferragamo, and Versace.

From tried-and-true heritage brands like Levi's, Lucky Brand, and Pendleton to contemporary designers like Rebecca Minkoff, Rachel Roy, Steven Alan, and Tracy Reese, Amazon Fashion offers options for just about everyone. Amazon Fashion also provides how-to-wear-it ideas and style inspiration to make shopping that much easier and more enjoyable. Amazon Fashion editorials highlight the latest trends and newest arrivals, while designer spotlights and other special content take you behind the scenes with industry tastemakers.

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Maureen Lederhos
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