Inmar Will Present Coupon Trends for 2014 on February 5 and 10

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Webinar will examine top-line promotion industry activity and coupon-related shopper behavior

Inmar, a company that operates intelligent commerce networks, today announced that it will host a webinar on February 5, and again on February 10, examining promotion industry activity for 2014. In addition to providing detailed data for coupons (distribution, redemption, method-specific activity, etc.) the hour-long program will also look at coupon-related shopper behavior. The webinars begin at 2:00 p.m. Eastern Time and those interested in attending can register here.

Presenting data from the 2015 Inmar Coupon Trends Report as well as Inmar shopper behavior research conducted in January 2015, the program will offer insights as to what is driving promotional decision-making, the influence of current strategies on shoppers and future implications for brands, retailers and shoppers. This is Inmar's 27th year reporting out to the industry on the coupon activity and shopper response shaping the marketplace.

Inmar has been in the promotions industry for more than 34 years and currently processes and analyzes more than 2.3 billion coupons and related campaigns annually, making it an expert in planning, executing and measuring promotions. In addition to providing promotion management, coupon processing, business intelligence and consulting, Inmar closely monitors coupon distribution and redemption across the country and regularly reports on trends and activity in this sector.


Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.

For more information about Inmar’s products and services, please call 866.440.6917 or visit

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Sharon Joyner-Payne
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