sweetFrog Announces New "Hoppy" Birthday Club

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Celebrate National Frozen Yogurt Day with a new tradition...

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National Frozen Yogurt Day gives us an opportunity to let our customers know how much they mean to us,

In celebration of National Frozen Yogurt Day this February 6, frozen yogurt chain sweetFrog Enterprises (http://www.sweetfrogyogurt.com) is pleased to announce the creation of its Hoppy Birthday Club. Any customer can now sign themselves or a family member up on the club’s new website (http://www.hoppybirthdayclub.com). When their special day arrives, each customer can enjoy a free birthday 12oz cup of premium frozen yogurt at participating stores nationwide.

“National Frozen Yogurt Day gives us an opportunity to let our customers know how much they mean to us,” said Matt Smith, Chief Marketing Officer of sweetFrog. “Every birthday calls for a celebration, and this new tradition recognizes each and every patron’s special day with our own unique variety of tasty treats.”

The first National Frozen Yogurt Day was celebrated in the early 1990s with a number of days proposed for the food holiday. Industry consensus now focuses on February 6. Currently, the occasion is celebrated only in the United States and presents a fun way to emphasize the healthier and leaner aspects of yogurt over other frozen treats.

About sweetFrog Frozen Yogurt:
sweetFrog (http://www.sweetfrogyogurt.com) is the fastest growing premium, all-natural, self-serve frozen yogurt restaurant company in the country. Sweet Frog currently has 348 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four states in the U.S, Dominican Republic, United Kingdom and soon to be open in Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

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Pat Galleher

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