CAMBRIDGE, MA (PRWEB) February 04, 2015
The ALS Therapy Development Institute (ALS.net) announced today a cause marketing partnership with Curves®, the largest chain of fitness centers for women in the world and Jenny Craig®, a leader in the weight loss industry, to fund research into a cure for amyotrophic lateral sclerosis. Throughout February 2015, Curves and Jenny Craig will execute an integrated campaign with ALS.net to fund research that will bring us closer to discovering effective treatments and eventually a cure.
ALS affects the lives of many, and Curves and Jenny Craig have not been untouched. Augie Nieto, who sits on the board of North Castle Partners (the parent company of Curves and Jenny Craig), has been living with the disease for over ten years and Jenny Craig’s Vice President of Operations, Lauren Witsenburg, lost her battle with ALS in 2013. Nieto is also chairman of the board of the ALS Therapy Development Institute and Chief Inspiration Officer of Augie’s Quest.
“As a company, we’ve experienced the effects of this cruel disease personally,” said Monty Sharma, CEO and president of Curves and Jenny Craig. “We are honored to work with the ALS Therapy Development Institute to help fund research to find a cure and invite consumers to get involved through both Jenny Craig and Curves during the month of February.”
Through their respective February campaigns, Jenny Craig will encourage members to donate to ALS research during a food purchase and members and guests to donate through http://www.als.net/jennycraig, in-center or online, and Curves is offering a $5 for 5 free workouts* fundraiser card or to donate through http://www.als.net/curves.
“This partnership makes so much sense as both our organizations have seen our leaders courageously battle ALS. We are proud to partner with Jenny Craig and Curves in this unique way,” says Steve Perrin, Ph.D., CEO and CSO of the ALS Therapy Development Institute. “The Curves and Jenny Craig campaigns will fund crucial research projects at the Institute, such as our precision medicine program, which empowers people living with ALS to be involved directly in the discovery and development of effective treatments and ultimately a cure.”
To learn more about the campaign with Curves and to donate, visit http://www.als.net/curves.
To learn more about the campaign with Jenny Craig and to donate, visit http://www.als.net/jennycraig.
*All 5 workouts must be completed within a single 7-day period. First workout must occur by March 31, 2015. Not valid with any other offer or discounts, no cash value. Only at specified location. Valid for non-members only. No enrollment required. May be exchanged for a first visit discount prior to second day. © 2015 CURVES INTERNATIONAL, INC. 1501
Jenny Craig is a registered trademark. Used under license.
Amyotrophic lateral sclerosis (ALS, Lou Gehrig’s disease) is a progressive neurodegenerative disease that leads to paralysis, due to the death of motor neurons in the spinal cord and brain. There is no known cure for the disease. About 5,000 people in the US are diagnosed with ALS each year; the incidence is similar to multiple sclerosis. However, with no effective treatment, the average patient survives only 2-5 years following diagnosis. The worldwide population of ALS patients is estimated at 450,000.
About the ALS Therapy Development Institute (ALS.net)
The ALS Therapy Development Institute and its scientists actively discover and develop treatments for ALS. The Institute is the world’s first and largest nonprofit biotech focused 100 percent on ALS research. Led by ALS patients and their families, the charity understands the urgent need to slow and stop this horrible disease. Based in Cambridge, MA, the Institute has served as one of the leaders in sharing data and information with academic and ALS research organizations, patients and their families. The Institute has allocated every dollar received from the ALS Ice Bucket Challenge to its research program, including expanding the first Precision Medicine Program in ALS from 25 to 300 patients, enrolling the first 100 to date. For more information, visit http://www.als.net.
About Curves International, Inc.
Curves International, Inc. is the largest chain of fitness centers for women in the world and is famous for its 30-minute Circuit with a Coach that works every major muscle group with strength training, cardio and stretching. The new Curves Workouts with Jillian Michaels** offer cutting-edge total body workouts that feature the Curves strength training machines in conjunction with functional bodyweight-based exercises that help ramp up metabolism and transform physique. The new Curves Specialty Classes** offer workout moves for key focus areas like balance, flexibility and strength. Classes include Body Balance, Arms-Core-Legs, and Stretch & Strength. With Curves Complete, women have a fully integrated, personalized weight loss and weight management solution that includes the Curves fitness program, customizable meal plans and one-on-one coaching and support. Curves is committed to providing women with the tools necessary to empower them to live more fulfilling lives. For more information, please visit curves.com.
**Scheduled workouts and classes vary by location and are offered at participating locations only.
About Jenny Craig
The Jenny Craig program is designed to provide structure and support to help members lose weight and learn how to keep it off. Jenny Craig’s program provides nutritionally-balanced menus, which include nearly 80 delicious entrees, desserts and snacks developed by dietitians, nutritionists, and food technologists. One-on-one consultations provide personal support and education on portion control and strategies such as the Volumetrics® approach, which helps with satiety. Jenny Craig consultants work with each member individually to identify their strengths, challenges and personal goals in order to create unique weekly meal and activity plans that fit individual needs. Consultants also help members implement behavioral strategies to support their success. Jenny Craig’s comprehensive approach to weight loss is available to members either in person in centers or by phone with Jenny Craig Anywhere. The program is backed by hard science as demonstrated by a 2010 independent two-year clinical trial published in the Journal of the American Medical Association showing that participants on the Jenny Craig program lost three times more weight than dieting on their own. Jenny Craig, based in Carlsbad, CA, is one of the world's largest weight management companies, with approximately 600 company-owned and franchised centers in the United States, Canada, Australia, New Zealand and Puerto Rico.
Mari Cody, ALS Therapy Development Institute, mcody(at)als(dot)net, 617-441-7220
Aliza Rothman, Curves/Jenny Craig, Arothman(at)jennycraig(dot)com, 800-848-1096 ext. 3103