Offerpop Reports Strong 2014 Sales Growth Fueled by Powerful Consumer Engagement Marketing Campaigns

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Consumer Engagement Marketing Platform Raised $15 Million, Launched Content and Commerce Features and Powered 200,000 Campaigns in 2014

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2014 was a landmark year for product innovation and sales growth at Offerpop, as we scaled and helped brands meet the demands of the new mobile and social consumer

Effective consumer engagement marketing campaigns and powerful consumer data management drove Offerpop’s rapid sales growth in 2014, as the digital marketing leader scaled to meet the needs of some of the world’s largest brands.

Sales at the New York-based marketing SaaS company increased by 65 percent in 2014. These business achievements were driven by the immense popularity of Offerpop’s industry-leading consumer engagement marketing platform. Marketers ran 200,000 engagement programs on the platform in 2014, collecting more than 26 million pieces of user-generated content (including photos, videos and text), and more than 30 million consumer email addresses.

Offerpop added over 2,500 new customers in 2014. The software platform attracted mid-market and enterprise customers across numerous vertical markets, including retail, media and entertainment, consumer packaged goods and ecommerce.

Notable customers include some of the nation’s most respected brands, like Amazon, Neiman Marcus, Pepsi and Uniqlo, who used Offerpop to drive measurable results through a suite of 20 social and mobile engagement marketing apps. The programs they ran drove consumer awareness, engagement and conversion by leveraging key social networks like Twitter, Instagram, Facebook, Pinterest, Tumblr and Vine.

“2014 was a landmark year for product innovation and sales growth at Offerpop, as we scaled and helped brands meet the demands of the new mobile and social consumer,” said Wendell Lansford, CEO and co-founder. “Our focus on measurable ROI, actionable data, visual content and commerce paid big dividends.”

Offerpop raised a $15 million Series C funding round in June 2014, which helped fund new platform features like the company’s Content and Commerce offerings. The Series C round was led by new investor Edison Ventures, joined by additional new investors Hearst Ventures, a unit of Hearst Corporation, and Salesforce Ventures. Existing investors Windcrest Partners, CommonAngels and Mesco Ltd also participated in the round.

Offerpop also expanded its executive team in 2014, adding Jason Shao as the vice president of engineering, Teresa Thomas as the vice president of people and Michael E. Lee as the vice president of finance. Overall the company nearly doubled in size, adding over 80 employees in 2014, for a total of 180 employees globally.

Offerpop expanded its office in London and established offices in San Francisco and Portland, Oregon. The company grew international sales by nearly 60 percent in 2014, conducting business in 100 countries and supporting 18 languages.

Offerpop also completed platform integrations with leading social marketing software companies during 2014, including Experian Marketing Services and Salesforce ExactTarget, helping marketers easily leverage the valuable data generated by Offerpop’s consumer engagement marketing platform.

About Offerpop
Offerpop is a consumer engagement marketing software-as-a-service platform transforming how global brands connect, engage and convert today’s mobile and social consumers. Leading enterprises and agencies use Offerpop’s integrated platform to power campaigns, user-generated content and commerce, and provide marketers with rich consumer data for smarter marketing decisions. The company is headquartered in New York City, with offices in London, San Francisco and Portland.

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Abbi Whitaker
The Abbi Agency
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