Events.com Integrates Engagement Management Technology, Captive Reach, Providing a Robust User Experience for Mobile-first Registration Platform

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With the integration of Parallel 6's Captive Reach, Events.com will provide an end-to-end registration solution that does more than just reach audiences.

Parallel 6

By offering our engagement tool in the palm of a user’s hand, we provide ongoing connectivity for event participants and their event planners

As one of the leaders in mobile-first event registration, Events.com partners with Parallel 6 to integrate its engagement management technology, Captive Reach. With the integration of Captive Reach, Events.com will provide an end-to-end registration solution that does more than just reach audiences. Captive Reach provides a content management system that allows the event organizer to send out strategic, targeted messages in real-time, gather insights and manage the entire life of an event from one, easy-to-use platform.

“The choice to integrate Captive Reach into our mobile-registration platform was a strategic decision to align ourselves with an innovative technology company that understands the importance of keeping participants and event planners engaged on the device that they hold nearest to them. By offering our engagement tool in the palm of a user’s hand, we provide ongoing connectivity for event participants and their event planners,” says Greg Spillane, COO of Events.com.

The partnership with Events.com will include an integration of Captive Reach’s core features such as push notifications, geo-fencing, gamification, augmented reality, image recognition and a content management system that includes a library of analytics and insights on app users. In addition, Captive Reach offers a social media setting that allows app users to instantly share event experiences on major networks such as Facebook, Instagram and Twitter. The technology can also be leveraged for partnerships with corporate sponsors that want to offer mobile advertising to app users.

“We love to see Captive Reach executed to its full potential. The partnership with Events.com will allow all of the platform’s modules to come to life through the user experience. I’m especially excited to see how gamification and augmented reality will play a role for endurance events. Users can expect to build workout plans, watch interactive training videos and be rewarded for achievements unlocked within the app,” says Parallel 6 President and CTO, founder David Turner.

Events.com fosters the communication between event organizers and event goers, making sure that all parties are informed and engaged. Captive Reach will only serve to enhance the connections and endurance event experiences. For event planners that need event visibility, registration and help bringing an event to market, contact Mike Reilly at mreilly(at)events(dot)com or call 858-652-4747. To learn more about Captive Reach and how it can integrate with a brand’s digital marketing agenda, contact Daniel Calvert at dcalvert(at)parallel6(dot)com or call 619-452-1660.

About Parallel 6:

Parallel 6, an enterprise engagement technology company that specializes in engagement management solutions, is the creator of Captive Reach. Captive Reach is an enterprise-strength, mobile technology platform that empowers endurance events, clinical trials, government reach and many other vertical-based solutions to influence consumer behavior, enhance brand recognition and build strong, client-customer relationships. Parallel 6 also offers a suite of managed services for capturing consumer channels. The company serves a wide array of B2B and B2C companies including biotech, government, retailers, finance, gaming, ecommerce, hospitality, and professional service firms around the globe. The firm is headquartered in San Diego with offices in Mexico, China and Washington D.C. For more information, visit http://www.parallel6.com.

About Events.com:
Events.com is a mobile-first, socially-focused suite of cloud-based applications that provides an ideal solution for event organizers and event goers alike. Organizers benefit from a dashboard that features the necessary tools to manage, market and monetize their events—including detailed analytics, robust reporting with actionable insights, integrated marketing and outreach tools, enhanced payment options, and comprehensive functionality to create interactive communities and affinity around their brands. Event goers get access and inspiration via the Events.com site—a place to explore experiences based on interests, discover aggregated social content and share the experiences that matter most to them.

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