Digital Marketing Expert and WebiMax CEO, Kenneth Wisnefski, Releases Statement on Super Bowl XLIX Ads Reaching for Higher Engagement through Digital

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The Super Bowl is the most watched event in televised history, and for years has provided marketers with the largest possible captive audience, but as technology has advanced, so has the way people interact with media, forcing marketers to seek higher levels of engagement through creative advertising and social media. Digital Marketing expert and WebiMax CEO Ken Wisnefski had the following statement regarding the latest ads featured during the Super Bowl XLIX and what they mean for the future of marketing.

Digital Marketing Agency - WebiMax

In the past, Super Bowl ads only existed on television, and brands paid marketers big money to put their best foot forward creating ads that would get people talking at the water cooler the next day. Today, the marketing landscape has change and people spend more time on their mobile devices than T.V. and can even watch the Super Bowl on their phone or tablet. WebiMax CEO and digital marketing expert, Kenneth Wisnefski, had the following to say on how this year's Super Bowl was unlike any other:

"Today’s Super Bowl ads are built with a measured effort to push people beyond just watching the T.V. ad and into interacting with brands through social media platforms. Most Super Bowl XLIX ads were coupled with a prominently displayed twitter hashtag designed to engage viewers beyond just watching the ad itself.

Website creation platform Wix used the hashtag #ItsThatEasy to drive people to more Ad content while allowing people to showcase their own websites created with the product. Budweiser used the clever Hashtag #BestBuds to get us to talk about the ongoing saga of the horse and dog. Coca Cola used the #MakeItHappy to get people talking about online bullying with an ad reminiscent of a public service announcement. In an ad that facilitated multiple layers of engagement, Toyota’s #OneBoldChoice hashtag got people to rummage around in old boxes of photos looking for pictures of their dad to tweet simply by asking them to do it.

Toyota was able to leverage the Super Bowl to get people to interact with the physical world to find pictures of their fathers, and then interact again this time through digital, while maintaining brand awareness. It’s this type of innovative and interactive engagement that is the future of marketing, and it’s only possible through digital. According to a recent report by Forrester, only 40% of millennials tune into live T.V. each month, and instead are using their phones and tablets to interact with media. The Super Bowl is one scenario where T.V. is still dominant, but even so, digital is chipping away at the event and its longtime marriage with T.V."

About WebiMax:
Driven for success, WebiMax helps its clients achieve tremendous returns via their online marketing efforts. Lead by serial web entrepreneur and digital marketing expert, Ken Wisnefski, WebiMax has established itself as one of the most respected digital marketing firms worldwide. WebiMax is proud to provide solutions that positively impact clients ranging from early phase start-ups to Fortune 100 companies. With offices located in New Jersey, California, London and Sydney, WebiMax delivers results. For more information, visit us at WebiMax.com

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