New Online Rustic Design Resource

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A new online store is being launched today featuring antique and vintage rustic décor in the style of the Adirondack Great Camps at To celebrate the launch, all visitors are invited to use coupon code LAUNCH to receive $10.00 off their order until midnight, Sunday, February 8, 2015.

The creation of former marketing executive Elinor Mason and her husband Ross Mason, who have been Adirondack camp enthusiasts for more than 15 years, the site seeks to provide access to authentic decorative elements that evoke the Great Camp tradition. By sourcing and curating vintage rustic home decor made from simple, natural materials, the Masons are offering log home, cabin, lodge and cottage designers and homeowners from Maine to California and beyond an innovative decorating resource.

The website offers the small furniture; Native American arts, crafts, and artifacts; area rugs, blankets, throws and quilts; antlers and taxidermy; wildlife statues and carvings; decoys; pottery; and hunting, fishing and outdoor ephemera that comprise the Adirondack-style wilderness experience.

In 1999, the Masons bought a cabin on a lake as a summer home. Built in the 1940s, the “camp” is Adirondack style, with a stone fireplace and natural wood throughout. As they began to furnish the cabin, they bought books about the historic Adirondack camps and rustic décor. On weekends, they started poking around antique shops and garage sales, looking for items that fit the camp style. The couple soon found that looking for primitive rustic décor items is a time-consuming process. Many sales and shops didn’t offer anything suitable, but eventually they began to accumulate a collection.

“The first book we bought was Adirondack Style by Ann Stillman O’Leary, and it became our guide,” says Ms. Mason. “We agree with Ms. O’Leary’s assertion that, ‘Small decorative elements count, and without them a room is a shell of what it could be. This is where most camp owners lose interest and falter, and interior spaces take on the aura of a hotel room.’

“It’s no surprise that this is the case. Up until now, searching for authentic rustic décor has been a laborious process, and homeowners lead busy lives. That’s why we’re here.

“Our hope is that by sourcing and curating authentic décor items from the Adirondack camp lifestyle we can help rustic homeowners who want to slow down, simplify their lives and spend more time closer to nature. Whether they’ve built their dream log home or just want to live like it, we aim to help them make their homes a sanctuary from today’s 24/7 pace and capture a more laid-back lifestyle,” she added.

The Masons’ location in Western New York and Southern Ontario offers a plentiful source for rustic vintage items at great prices, which they intend to pass along to their online customers. “Not everyone lives close to the sources for rustic décor items, and others don’t have the time or inclination to search them out,” says Ms. Mason. “Lucky for us we love attending auctions and estate, tag and garage sales, where we sort through the multitudes of trash to find the vintage rustic treasures.” will offer new stock weekly. Ms. Mason also authors a blog on the site, focusing on rustic design. Customers are welcome to let the Masons know if they are looking for something in particular, and they will try to locate it in their travels. is based in Tonawanda, New York. Contact them at elinormason7(at) or 716-578-0277.

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Elinor Mason
+1 (716) 578-0277
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