Is the American Dream Dying? Dr. Betsy Kruger Presents Marketing Tips That Can Spark the Profits of Any Small Business

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Dr. Betsy Kruger presents marketing tips on how to revive the American Dream. Her “Spark Your Profit!” workshops are March 20 at the National Entrepreneur Center in Orlando, Florida.

Aesop's Keys to Profitable Marketing

Dr. Betsy Kruger

Go to marketing workshops to "Spark Your Profit!"

Jason Richards believes the American Dream is dying. Many feel crushed by the faltering US economy. According to Richards, the Obama administration reports the following facts:

1.    Over 100 million US adults do not currently have a job.
2.    Over half of all American workers make less than $30,000 a year.
3.    Median household income has fallen by nearly $5,000 since 2007.
4.    For the first time, more US businesses have closed than have opened.

The engine of our economy is small business according to the Small Business Administration (SBA). Small businesses overwhelmingly dominate our economy. Thus, when small businesses prosper, the US economy prospers.

According to Dr. Betsy Kruger, small businesses can prosper by using the 80/20 rule to predict results. Since 1897, Vilfredo Pareto and other scientists have confirmed that the top 20% of inputs produce 80% of the outputs.

The 80/20 rule predicts that the top 20% of customers produce 80% of the profits. This means that any business will prosper by describing, delighting, and duplicating its most profitable customers.

The 80/20 rule also predicts that the top 20% of the top 20% of customers produce 64% of the profits. Continuing the same logic, the 80/20 rule predicts that the top 1% of customers will produce more than half of the profits.

Kruger reveals many insights about the 80/20 rule in her award-winning best seller, Aesop’s Keys to Profitable Marketing. For example, few realize that the top 20% of their customers are 16 times more profitable than their other customers.

Her book teaches leaders of small businesses how to spark their profits with 12 marketing strategies. Each chapter prompts them to use the 80/20 rule for a different marketing decision. They end up with a marketing plan for enhancing their profits with the 80/20 rule.

Kruger’s workshops coach women business leaders to use the 80/20 rule for their marketing decisions. The next “Spark Your Profit!” workshops are on March 20 at the National Entrepreneur Center in Orlando, FL.

Kruger has coached thousands to startup successful businesses from scratch. Virtually all became profitable in a few months.

In summary, Kruger's award-winning bestseller, "Aesop's Keys to Profitable Marketing," coaches business leaders to focus on their most productive inputs. Her next “Spark Your Profit!” workshops will be March 20 in Orlando, FL.

On a regular basis,"Enterprising Women" publishes her articles and posts. For over 25 years, she conducted marketing research, commercialized her software, and taught business courses.

Her academic book, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses and attracted 18 radio interviews. Doc Betsy’s award-winning bestseller, “Aesop’s Keys to Profitable Marketing,” enriches businesses.

Her company, Strategic Power, is rated A+ by the Better Business Bureau and certified by WBE and WOSB. She writes articles, conducts interviews, speaks to groups, and coaches businesses. Please email or call Betsy with your questions on how to spark profits.

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Betsy Kruger
Strategic Power
+1 (386) 253-2060
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Docbetsy Kruger
since: 12/2012
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