Kids Can Start ‘Telling Time with The Smurfs’ With A New App from Leading Children’s App Developer Cupcake Digital

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Cupcake Digital has partnered with Sony Pictures Consumer Products and Peyo, Lafig Belgium/IMPS today to launch a new Telling Time with the Smurfs app as a way for kids to practice reading analog and digital clocks.

Telling Time with the Smurfs App for Kids

Cupcake Digital has partnered with Sony Pictures Consumer Products and Peyo, Lafig Belgium/IMPS today to launch a new Telling Time with the Smurfs app as a way for kids to practice reading a clock. The app is available for $2.99 on the App Store for iPhone, iPad and iPod touch or at In the coming weeks, the app also will be available for download on the Amazon Appstore, Google Play and other app stores.

Telling Time with the Smurfs offers an introductory lesson to the basics of telling time as taught by Brainy and Papa Smurf and includes an original narrated storybook to bring kids into how the Smurfs use time in their daily lives. Included in the app is a fun game of “catch the clock” designed to test their skills in a timed environment and a practice game to help reinforce the learning.

Educational features include:

  • Tutorials for young learners
  • Identify the parts of the clock
  • Learn conversion between analog and digital clocks
  • Differentiate the long hand from the short hand
  • Read, count, and order numbers to 59
  • Tell time to the hour and to the minute
  • Learn the concept of time and its relationship to daily activities

This new Smurfs app is part of an overall brand marketing strategy and is inspired by the original television series.

About Cupcake Digital
Founded in 2012, Cupcake Digital gives kids the opportunity to interact with the characters they love by transforming children’s entertainment properties into award-winning apps. We bring Peanuts, Strawberry Shortcake, Yo Gabba Gabba!, RIO, How To Train Your Dragon, The Smurfs, Madagascar, Shrek, Kung Fu Panda, Wow! Wow! Wubbzy!, and many others to life in enhanced storybook, imaginative play and learning apps. Our team of designers, developers, marketers and all-around app lovers come together to make digital products that kids love and parents value. Cupcake Digital apps are widely available to consumers on the App Store, Amazon Appstore for Android, Google Play, Barnes & Noble App Store for NOOK and others for a wide variety of devices. For more information about Cupcake Digital, please visit

About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures Entertainment (SPE), a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to

About Peyo, Lafig Belgium/IMPS
IMPS, together with LAFIG Belgium, are the official licensors of the little blue-skinned characters ‘The Smurfs’. Over the years, IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities and broadcasting deals that have secured the everlasting success of the Smurfs. IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo. The Culliford family has run IMPS since 1984 and controls the rights to the Smurfs characters and the Smurfs licensing worldwide.

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