RevGuard® Teams up with Konnektive® to Optimize Customer Lifetime Value for Continuity and Subscription Companies

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Full integration allows A/B testing and CLV optimization for Konnektive CRM users

RevGuard

"We have over 90 enterprise customers live now on our system, all of them seeing consistent and significant increases in customer satisfaction, CLV and overall company profitability,” said Blair McNea, CEO of RevGuard.

RevGuard, LLC, the creator of A/B testing-based customer lifetime value (CLV) optimization, announced today the completion of full integration with Konnektive®, a leading Customer Relationship Management (CRM) platform.

RevGuard® incorporates its cloud-based SaaS technology with top CRM platforms to provide dynamic, A/B testing-optimized experiences for the customers of merchants in the trial/continuity and subscription industries. Whether using the phone, email or web to reach out to a company, RevGuard’s patent pending technology presents personalized, split-tested messaging to each consumer, thus decreasing service costs while increasing revenue via save-sale, upsell or downsell options.

Typically, RevGuard gets customers who are using an integrated CRM platform live and fully operational in less than two business days. A Konnektive customer can go live with RevGuard promptly and within 90 days, improve their profitability 75% to 90%.

Konnektive® was created to provide a CRM that manages inbound sales, outbound order confirmation, customer service, quality assurance, product fulfillment, media buying, ROI measurement, and sales performance all in one solution.

"Konnektive launched it KV2 CRM/OMS platform, which is a technological advancement in the online marketing and direct response marketing industries. This new platform is focused on Optimization, Monetization and Retention; three major drivers of profitability for our clients. We are very selective with whom we integrate to, and we are very excited to have chosen RevGuard as our optimized CLV and automated customer service partner,” says Matthew Martorano, CEO of Konnektive®.

"RevGuard’s technology, blended with Konnektive’s technology, give marketers an edge that has never been present before," says Martorano. "Through our dynamic API integration, our system will provide you with capabilities that will reduce your bottom-line expenses and increase your top-line revenue by automating and synchronizing your entire business," ended Martorano.

“We’re very excited to be fully integrated with Konnektive. Konnektive customers can now get live on the RevGuard system through a simple process of turning on already enabled API’s for their specific brands. We have over 90 enterprise customers live now on our system, all of them seeing consistent and significant increases in customer satisfaction, CLV and overall company profitability,” said Blair McNea, CEO of RevGuard.
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About RevGuard
RevGuard is a Saas-based company which uses A/B and Multivariate testing in a Cloud-hosted environment to dramatically improve the profitability of its merchant clients. Optimized Customer Outcome (“OCO”) is a patent-pending technology that operates through Cloud-hosted IVR, hosted web and email applications which fully integrate into customer CRM’s. The addition of chat, text, social media and Live CSR (through integrated partners) testing is scheduled for completion in 2015. For more information on RevGuard OCO, please visit http://www.revguard.net or contact Walter Long Sr. Vice President of Business Development at walter(at)revguard(dot)net.

About Konnektive
Konnektive is highly sophisticated cloud based Customer Relationship Management and Order Management System that helps clients dominate in the direct response and affiliate marketing industry. The combination of advanced technology, the most innovative and intuitive features and functionality, reporting, and superior service excellence provides clients with the most intelligent solution for their business.

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Rachael Malone
RevGuard
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RevGuard, LLC
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