Vinaigrette’s Erin Wade Opens Modern General in Santa Fe

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Combining the buzz of a retail experience with the comfort of a café setting, Modern General generates a community hub with its carefully curated home essentials and delicious menu.

Modern General Logo

We not only want to be the go-to for trusted items and daily needs, but a gathering place for friends and family – much like the historical general store.

Erin Wade, Chef/Owner of Vinaigrette salad bistro, is excited to announce the opening of Modern General (MG) in Santa Fe. Inspired by the traditional general store, Modern General offers a handpicked selection of the most essential everyday home items and foods while serving up delicious raw juices, fresh breakfast and pastries for guests in a fun, comfortable setting.

This fresh interpretation of a classic general store has a modern farmhouse style and a bright airy aesthetic that emits a contemporary café feel, while its open kitchen and meticulously designed retail section invites a conversational buzz among patrons. The café menu offers simple, organic food and beverage options, including nutrient packed green and fruit juices, smoothies and shots of wheatgrass. Single origin coffees, brewed fresh every half hour, and specialty herbal and black teas can be paired with the café’s signature Czech kolache pastries. Other breakfast items include egg strata, house made English muffins and breakfast sandwiches, and granola and fruit, all prepared daily from locally sourced ingredients.

Modern General’s selection of tools, kitchen items, and odds and ends are as carefully curated as they are beautifully arranged, offering only the most sustainable options for everyday use. Non-perishable items are also sold alongside local produce, and Modern General’s Austrian mill with stone grinder allows staff to mill organic and heirloom wheat and gluten-free flours for sale in bulk and use in the café. Alongside its selection of whole or fresh-milled grains, the store will also offer bulk organic household and personal care products in branded, reusable MG packaging that is eco-friendly and easy to use and refill, reinforcing its message of sustainability.

“We not only want to be the go-to for trusted items and daily needs, but a gathering place for friends and family – much like the historical general store,” said Wade. “You can go buy some household staples, but also relax and have a coffee with friends, or even just swing by to refuel with some of our green juice. We are really trying to create a communal atmosphere in Santa Fe that is both functional and beautiful.”

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About Modern General: Founded by Vinaigrette salad bistro Chef and Owner, Erin Wade, Modern General is a retail & food store located in Santa Fe, NM. An experiential approach to the traditional general store, Modern General provides a fun gathering space for everyday shopping needs. Modern General sells non-perishable items and fresh produce, while its café offers simple, organic food and beverage options. Tools, kitchenware and other retail items are specially curated to bring customers only the most sustainable options. All Modern General products and sourced locally or through eco-friendly channels, and all adhere to Modern General’s core mission: enlightened, pared down simplicity.

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Kathleen Langlois
JLH Media
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