Emerging Markets Conference To Be Hosted By UNC Kenan-Flagler Business School on Feb. 27

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Corporate and academic leaders will discuss how multinational companies can overcome challenges to growth in emerging markets.

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The second annual Emerging Markets Conference will be hosted by the University of North Carolina Kenan-Flagler Business School on Feb. 27.

The event will focus on how multinational companies can overcome challenges to their growth in emerging markets. It is organized by the Global Business Center and the Emerging Markets Club at UNC Kenan-Flagler.

Topics of concurrent sessions will be:

  •     Managing global supply chains with challenging infrastructure
  •     Adapting global brands to local markets
  •     Understanding ethics, local business partners and corporate governance
  •     Managing financial and political risk

Rolf K. Hoffmann, senior vice president of U.S. commercial operations for Amgen, will give the keynote address. He received his MBA from UNC Kenan-Flagler in 1987.

Other corporate speakers will include:

  •     Jeff Frazier, senior vice president of The Wynyard Group
  •     Pedro A. Freyre, partner and chair, international practice, Akerman LLP
  •     Robin Hager, director of global logistics and customs at Hanesbrands Inc.
  •     Jeanne Hecht, senior vice president and head of global sales, Quintiles
  •     Thomas Morton, general manager, business management additives and functional products, Eastman Chemical Company

UNC Kenan-Flagler speakers will be professors Jayashankar Swaminathan, Christian Lundblad, Jan-Benedict E.M. Steenkamp, Rajdeep Grewal, Stephen Arbogast and Noel Greis.

A workshop on “Effective Cross-Cultural Work” will be presented by Maria Gill, director of Global OneMBA at UNC Kenan-Flagler.

For more information and to register, go to http://www.gbc.unc.edu/EmergingMarkets/.

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