Evanston, IL (PRWEB) February 06, 2015
Leapfrog Online will deliver a free webinar featuring Forrester Research Inc. for marketers about the new customer lifecycle. The 60-minute live event, “Driving Customer Interaction and Conversion with Analytics, Insights and Automation” will take place on Tuesday, February 24, 2015 at 1 p.m. ET.
The webinar will feature guest speaker Sarah Sikowitz, principal analyst at Forrester, and executives from Leapfrog Online. In her role at Forrester, Sikowitz serves CMOs by analyzing the role of agencies as a part of the post-digital landscape. Before joining Forrester, she held senior marketing positions at Yahoo and the digital marketing agency 360i.
In this session, marketers will gain insights on they can integrate data and automation to personalize consumer journeys, raise conversion rates and increase financial outcomes. In addition, attendees will learn about:
- Customer data and analytics: How end-to-end data can be analyzed to understand why behavior is occurring, helping to identify consumer intent and preference.
- Insight and automation: How insights can be applied in a marketing technology platform to drive scalable and repeatable outcomes.
- Campaigns to drive interactions: How personalized and relevant campaigns can be built with full omni-channel options based on the customer’s desired journey.
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About Leapfrog Online
Leapfrog Online partners with leading brands to uncover new customers and revenue streams by engaging, nurturing, and converting the always-on consumer. By applying deep domain knowledge and expertise, Leapfrog Online builds targeted industry solutions and proven results that grows digital market share for its Clients. For more information, visit http://www.leapfrogonline.com.