Acquisition of The Brand Establishment Ushers in New Era of Brand Development Expertise for Small to Mid-Sized Organizations

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The Brand Establishment, a nationally recognized brand authority and knowledge network that assists, trains and certifies small and mid-sized marketing, ad and PR agencies, today announced that it has been acquired by Jacquie Francisco and Russ Cornelius of BrandSavants in San Diego.

(l-r) Jacquie Francisco, Russ Cornelius, Ro Breehl, Jim Hughes and Tom Traynor; Photo by Andy Fritchley

Russ Cornelius and Jacquie Francisco Acquire The Brand Establishment from Ro Breehl, Jim Hughes and Tom Traynor

“Our intention was to align ourselves with a new generation of inspired leadership that reflected the passion and dedication of our members, our brand development processes, and our values.” Jim Hughes, Brand Establishment founding partner.

The Brand Establishment, a nationally recognized brand authority and knowledge network that assists, trains and certifies small and mid-sized marketing, ad and PR agencies, today announced that it has been acquired by Jacquie Francisco and Russ Cornelius of BrandSavants in San Diego.

“Our intention was to align ourselves with a new generation of inspired leadership that reflected the passion and dedication of our members, our brand development processes, and our values,” said Jim Hughes, Brand Establishment founding partner. Cornelius and Francisco are highly-regarded members of The Brand Establishment.

The deal is expected to expand membership and awareness of The Brand Establishment. Day-to-day management and operation of the Brand Establishment will transition from current managing partners, Tom Traynor and Rosemary Breehl, to Cornelius and Francisco over the next several months. Hughes will continue as a senior advisor for at least three more years.

The Brand Establishment’s accreditation program will continue to be overseen by a Certification Advisory Board, a nationwide group of highly experienced and respected professionals, agency leaders, and brand experts.

Founded by Jim Hughes in 2000, The Brand Establishment perfected the first contemporary brand development process for small-to mid-sized advertisers. Its proprietary tools and procedures have been utilized to successfully deliver valuable brand distinction to hundreds of companies in virtually every business sector.

Over the years, the BE has trained a national network of 40+ principals of small to mid-sized ad and PR agencies, design firms and marketing consultants. Through its graduate-level coursework, members are designated as the only Certified Brand Strategists in the country. This training has transformed these shops into the acknowledged brand-building authorities in their respective markets.

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