3rd Annual MEMPC PriSim Business War Games Competition Kicks Off

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Four-Week, Online Competition Enlists Top Engineering Students to Execute Simulated Industry Takeover; Initiative Helps Foster Skills in Future Graduates

The 3rd Annual MEMPC PriSim Business War Games Competition kicked off this week. During the four-week, online Competition, seven cross-university teams from top engineering schools, including Northwestern University, Cornell, Dartmouth, Duke, USC, MIT, and Stanford will participate in a business simulation where they will act as a management team that takes over a domestic automobile company.

The Competition is part of an overall initiative of the Master of Engineering Management Programs Consortium (MEMPC) to raise awareness for the Master of Engineering Management (MEM) degree, expand its value-added opportunities, and forge business partnerships with employers, potential job candidates, students, faculty, and to provide alumni networking.

“The MEMPC is dedicated to elevating the profile of the MEM degree, and the MEMPC PriSim Business War Games Competition plays an integral role in this initiative by fostering business skills and offering the chance to make connections with future colleagues,” said Stephen Tilley, Associate Director of the MEM program at Northwestern. “During this year’s business simulation, the teams will compete directly against each other with the results being dependent upon how the competitors interact, what new products are introduced, and how these products are supported.”

“The MEMPC competition is distinctive in that it is a multi-campus competition between peer schools, using a business simulation as the basis,” said Mark Werwath, director of Northwestern’s MEM program. “The cross-school teaming requires teams to work in a geographically distributed way, which better emulates the real-world scenarios in global corporations today. This also maximizes the chances for student teams to develop more robust social networks.”

Strategic management is at the core of all decisions made in the Competition. Students start by conducting an analysis of the business environment and then articulate the vision and mission of the organization. Each company begins the simulation with three vehicles and then must decide how best to improve their performance and potentially enter new market segments that offer opportunities for growth.

“As an industry leader in customized, computerized business simulation games, PriSim is proud to play an integral role in the MEMPC PriSim Business War Games Competition and provide an opportunity for future graduates to practice with the tools needed to be successful in their careers,” said David Semb, Partner, PriSim Business War Games Inc. and Adjunct Professor at Northwestern University.

James Du, who represented Northwestern in the 2013 competition, said he used many of the concepts he had learned in two recent MEM courses, Organizing for Innovation, and Creating and Sharing Knowledge. “My team worked extremely well together, and everyone bought into the organizational framework that we created,” Du said. “I'm actually most proud of the innovations that came from team members whom I originally disagreed with. I learned a lot by going through the process of tacitly and explicitly applying what I learned from my courses in real time."
The Competition begins this week and wraps-up Thursday, March 5, 2015, when the leadership team at PriSim and the MEMPC will judge the submissions. Winners will be announced on March 6.

For more information about PriSim Business War Games, Inc., visit: http://www.prisim.com/.

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