Customer Service Guru Dr. Chip Bell Releases Provocative New Book that Reveals How to Turn Good Service into Unforgettable Service that Drives Loyalty, Growth and Profits

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“Sprinkles: Creating Awesome Experiences through Innovative Service” Shows How to Leave Your Customers Awed and with a Compelling Story They Cannot Wait To Share Face to Face, Ear to Ear and Click to Click

If your service is pretty good, it is not good enough today. Customers want service with a delightful surprise—a cherry on top. That’s why the best service is value-unique, not just value-added.

Today, Chip Bell announced the launch of an inspiring new book titled,“Sprinkles: Creating Awesome Experiences Through Innovative Service.” In this sequel to “The 9 ½ Principles of Innovative Service,” Dr. Chip Bell, author or coauthor of seven national best-selling books, shares how to significantly enhance and enrich your customers’ experiences, ramp up customer acquisition, increase deep customer loyalty, and grow your reputation and bottom line.

Available now on and, Bell outlines how today’s customers crave special and unique service much like what sprinkles bring to a cupcake or cookie. Using a gourmet metaphor, he shares techniques for transforming a good customer experience into one that is so special and distinctive it catapults the customer experience to a whole new level. If Cirque du Soleil were to write a book on customer service, it would read like “Sprinkles!”

“Customers’ satisfaction with service continues to decline. That’s why a fresh, ingenious approach to the customer experience is more important than ever,” said Bell, who has served as consultant and/or speaker to such renowned brands as Ritz-Carlton Hotels, Harley-Davidson, USAA, Universal Hollywood, IBM, Marriott, Cadillac and AMEX. “If your service is pretty good, it is not good enough today. Customers want service with a delightful surprise—a cherry on top. That’s why the best service is value-unique, not just value-added.”    

Advanced praise for “Sprinkles” has been abundant.

  • Joe Essa, President of Wolfgang Puck Worldwide says, “Chip Bell’s Sprinkles provides five-star concepts for serving the kind of experience that gets five-star reviews from customers.”
  • Ritz-Carlton Hotels President wrote: “Chip Bell understands the importance of gaining trust while running a customer-centric business, and shares the secrets of success.”
  • Ron Wallace, former President of UPS said, “This insightful book will light up your life, fire up your customer service, and rev up your bottom line.”
  • Mike Depatie, CEO of Kimpton Hotels wrote, “Sprinkles will elevate the passion of everyone who reads it the success of every organization that practices it.”

“Sprinkles,” includes nine chapters with fun titles like “Let Your Customers ‘Lick the Beaters’” and “Put a Cherry on Top of Great Service.” For more information on “Sprinkles,” (including a free sample chapter, details on Chip, advanced praise, press coverage, and purchasing information), visit

About the Author

Chip R. Bell is a renowned keynote speaker and author or coauthor of more than 20 best selling books including “The 9½ Principles of Innovative Service,” “Take Their Breath Away” with John Patterson, “Managers as Mentors” with Marshall Goldsmith,” and “Managing Knock Your Socks Off Service” with the late Ron Zemke.

Dr. Bell has appeared live on CNBC, CNN, Fox Business, CBS, NPR, ABC and his work has been featured in Fortune, Businessweek, Forbes, Wall Street Journal, USA Today, Inc. Magazine, Entrepreneur, WSJ MarketWatch and Fast Company.

Creating Awesome Experiences Through Innovative Service
By Chip R. Bell
Greenleaf Book Group Press
February 2015
Hardcover, $15.95; 112 pages

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Megan Constantino
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