Two Become One: Petfood 2.0 event and SupplySide Animal Nutrition Insights media join forces

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One cohesive website offers industry information and trade show details

Petfood 2.0, the popular event for discovering the science behind the formulation, packaging and distribution of pet food, treats and supplements, and SupplySide Animal Nutrition Insights, a media website, have been streamlined into one comprehensive unit: Petfood & Animal Nutrition 2.0. This new website, http://www.petfood2.com, explores issues around the growing market for pet and animal nutritional ingredients in foods, supplements and treats through various Reports, Videos, Digital Issues, Galleries and more. The new website will also be the registration and information portal for the annual tradeshow.

Jon Benninger, vice president of Informa’s Health and Nutrition Network, said, “In the past two years, we’ve seen tremendous audience demand for our online content, which was realized at our event last fall in Chicago. Bringing all of our expertise and efforts together under the single Petfood & Animal Nutrition 2.0 brand allows a cohesive experience. We look forward to the growth anticipated from this branding unification as well as the enhanced experience we can now offer our audience.”

As the multibillion-dollar pet food and animal nutrition industry continues to transform with new ingredients and science, emerging consumer demands and evolving value chains, Petfood & Animal Nutrition 2.0 will be the leading source for where the market is going and what to do about it. 2015 show dates have been announced – Petfood & Animal Nutrition 2.0 will be held October 20-21, 2015 at the Hilton Chicago downtown. Registration for this event will open in June.

About Petfood & Animal Nutrition 2.0 : Owned by Informa Exhibitions, this annual event presents a dynamic forum for exhibitors and attendees to exchange ideas about the science behind the formulation, packaging and distribution of pet food, treats and supplements. The 2015 show will be held October 20-21 at the Hilton Chicago downtown. For more information visit http://www.petfood2.com.

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Jennifer Kaplan