Alcohol, Soft Drinks, and Hot Drinks
Albany, NY (PRWEB) February 09, 2015
Call 866-997-4948 (Us-Canada Toll Free) Tel: +1-518-618-1030
ResearchMoz.com has recently added a research document, titled “Quality, Indulgence, and Premiumization Strategies in Alcohol, Soft Drinks, and Hot Drinks - defending against margin erosion”, to its collection of market research reports. The report aims to offer a descriptive overview of the manner in which brands can protect their profit margins while facing competitors.
To get sample report with TOC Click Here: http://researchmoz.com/enquiry.php?type=sample&repid=242655
The focal point of the report remains premiumization. It chooses to encourage up-trading for quality as well as price.
Another perspective that the report offers is the way existing brands can learn from the new ones that are generating appeal at a rapid rate.
According to the report, consumer expenditures were largely hit by the global economic meltdown near the end of the last decade. Post-crisis spending has not improved by much, despite the economy taking the necessary steps to improve. Previous spending habits still remain an elusive ideal to chase.
Manufacturers are being suggested to pay heed to the austerity needs of their consumers. They should be able to provide value in terms of a feasible combination of high quality and low cost in order to trade up.
The biggest drivers of growth continue to be the success of many companies in catering to the particular taste and indulgence of consumers. The factor remains high on the priority list of market drivers across all the drinks categories. The report says that manufacturers should ensure that the overall experience of their product remains at the highest possible level. A large number of consumers are known to be unchanging of their top priority for taste, choosing it over other factors such as health and sometimes even cost. This only reinforces the manufacturers’ intention to offer products that provide high levels of pleasure and indulgence. This holds true to a higher level in non-BRIC nations.
The report also talks about BRIC nations, saying that the consumers from these countries are increasingly looking for products from brands that offer high quality assurance. It says that the most popular manufacturers are the ones that respond to consumer demands by providing transparency in activities such as production and sourcing, along with ingredients. This helps drive sales due to the consumers’ need to seek authenticity and trust from their chosen products.
One of the consumer trends discussed in the report includes the changing perspectives of the average consumer regarding private labels. They are no longer considered as cheap and low-quality imitations, but rather on par with branded products, if not better. One of the methods explained in the report that can help branded manufacturers defend themselves against private labels is continuous innovation. Another strategy involves capturing a niche market that private labels cannot reach.
The increasing premiumization of private labels could also hold increase in profits for some of the manufacturers.
All Reports of this Category Here: http://researchmoz.us/beverages-market-reports-85.html