Online Camera and Camcorder Sales in the US Industry Market Research Report from IBISWorld Has Been Updated

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The Online Camera and Camcorder Sales industry is expected to trend higher as falling unemployment, rising per capita disposable income and increasing consumer sentiment have helped bolster revenue growth; additionally, consumers will be more likely to purchase items online as a result of more secure payment methods. For these reasons, industry research firm IBISWorld has updated a report on the Online Camera and Camcorder Sales industry in its growing industry report collection.

Revenue for the Online Camera and Camcorder Sales industry is expected to trend higher over the five years to 2015, bolstered by falling unemployment, rising per capita disposable income and increasing consumer sentiment. Additionally, more people took vacations, which positively affected the industry since vacation photography is a key driver for spending on cameras. Demand for photography services, such as those used for weddings, school pictures and family portraits, also rose, therefore, increasing demand for photography supplies. As a result of these positive trends, overall revenue for the Online Camera and Camcorder Sales industry is expected to grow at an annualized rate of 0.9% to $6.1 billion over the five years to 2015, supported by an estimated 0.4% increase in 2015.

According to IBISWorld Industry Analyst Brandon Ruiz, “These factors led to heightened demand for discretionary products, which include items of entertainment and leisure provided by industry operators.” Additionally, profitability rebounded from a low recessionary base, despite downward pressure from rising external competition. In light of these conditions, the number of industry operators is anticipated to expand, increasing at an annualized rate of 1.0% to 3,903 companies over the five-year period.

“Digital cameras have driven an increasingly significant portion of the industry,” says Ruiz. The ability to preview pictures immediately and personally save and print the photographs has helped increase the sales of digital cameras. Although digital cameras have become the key revenue source for the industry, their success has also hurt the industry in several ways. For example, low-quality compact camera sales have suffered due to rising digital camera sales. The industry has also been hurt by smartphones' progressively higher-quality cameras, which have encouraged many consumers to abandon digital camera purchases in favor of the phone's built-in camera. The smartphones' infiltration into the US market is expected to increase, presenting a threat to the industry going forward.

For more information, visit IBISWorld’s Online Camera and Camcorder Sales in the US industry report page.

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IBISWorld industry Report Key Topics

The Online Camera and Camcorder Sales industry is composed of e-tailers that sell video cameras, cameras, tapes, discs, video recorders and combination electronic game and disc players. Brick-and-mortar sales of these products are not included in the report.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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Gavin Smith
IBISWorld
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