New York, NY (PRWEB) February 09, 2015
Revenue for the Online Camera and Camcorder Sales industry is expected to trend higher over the five years to 2015, bolstered by falling unemployment, rising per capita disposable income and increasing consumer sentiment. Additionally, more people took vacations, which positively affected the industry since vacation photography is a key driver for spending on cameras. Demand for photography services, such as those used for weddings, school pictures and family portraits, also rose, therefore, increasing demand for photography supplies. As a result of these positive trends, overall revenue for the Online Camera and Camcorder Sales industry is expected to grow at an annualized rate of 0.9% to $6.1 billion over the five years to 2015, supported by an estimated 0.4% increase in 2015.
According to IBISWorld Industry Analyst Brandon Ruiz, “These factors led to heightened demand for discretionary products, which include items of entertainment and leisure provided by industry operators.” Additionally, profitability rebounded from a low recessionary base, despite downward pressure from rising external competition. In light of these conditions, the number of industry operators is anticipated to expand, increasing at an annualized rate of 1.0% to 3,903 companies over the five-year period.
“Digital cameras have driven an increasingly significant portion of the industry,” says Ruiz. The ability to preview pictures immediately and personally save and print the photographs has helped increase the sales of digital cameras. Although digital cameras have become the key revenue source for the industry, their success has also hurt the industry in several ways. For example, low-quality compact camera sales have suffered due to rising digital camera sales. The industry has also been hurt by smartphones' progressively higher-quality cameras, which have encouraged many consumers to abandon digital camera purchases in favor of the phone's built-in camera. The smartphones' infiltration into the US market is expected to increase, presenting a threat to the industry going forward.
For more information, visit IBISWorld’s Online Camera and Camcorder Sales in the US industry report page.
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IBISWorld industry Report Key Topics
The Online Camera and Camcorder Sales industry is composed of e-tailers that sell video cameras, cameras, tapes, discs, video recorders and combination electronic game and disc players. Brick-and-mortar sales of these products are not included in the report.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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