Greenberg Traurig Assists Charlesbank in Its Acquisition of Varsity Brands

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The international law firm Greenberg Traurig, LLP, represented Charlesbank Capital Partners in its $1.5 billion acquisition of Memphis-based Varsity Brands.

The international law firm Greenberg Traurig, LLP, represented Charlesbank Capital Partners (Charlesbank) in its $1.5 billion acquisition of Memphis-based Varsity Brands, including its three businesses, Herff Jones, Varsity Spirit, and BSN SPORTS.

Based in Boston and New York, Charlesbank is a private equity investment firm focused on management-led buyouts and growth capital financings. Varsity Brands’ businesses have combined sales of $1.2 billion and more than 1,000 sales professionals serving the kindergarten through college market.

“Charlesbank sought to build upon its prior experience in the education market and saw in Varsity Brands a unique opportunity consistent with its focus on the middle-market,” said Marc Baluda, co-chair of Greenberg Traurig’s ESOP Group. “We are pleased to have been a part of this transition.”

Greenberg Traurig’s transaction team was led by shareholders Marc Baluda (San Francisco), Brandon Feingold (Boca Raton), and Jeffrey Kahn (Boca Raton). The firm provided counsel in the areas of stock acquisition and redemption from the ESOP, employee benefits, and other matters related to Charlesbank’s acquisition transaction. Goldman Sachs Bank USA, Barclays, Ares Capital Corporation, and Crescent Mezzanine provided debt financing commitments for the transaction.

Click here to read the press release issued by Charlesbank.

About Greenberg Traurig, LLP

Greenberg Traurig, LLP is an international, multi-practice law firm with approximately 1800 attorneys serving clients from 37 offices in the United States, Latin America, Europe, Asia, and the Middle East. The firm is among the “Power Elite” in the 2014 BTI Client Relationship Scorecard report, which assesses the nature and strength of law firms' client relationships. For additional information, please visit http://www.gtlaw.com.

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Lourdes Brezo-Martinez
Greenberg Traurig
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