Animated Video Produces Results for Software Company

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Two-minute video helps boost online engagement and helps business see growth.

“Sharp Eye Animation was able to quickly distill our story and make a fun video that has really helped grow our business”

“Sharp Eye Animation was able to quickly distill our story and make a fun animated video that has really helped grow our business,” 7shifts CEO Jordan Boesch said a couple of months after partnering with the animation studio.

Before adding the video to their homepage, the (employee scheduling software) company was looking for a way to make it easier for online visitors to quickly understand their complex software. Prior to their animated video, data showed visitors weren’t viewing many webpages and people weren’t spending much time on the site.

By understanding 7shifts’ issues, Sharp Eye Animation recommended a character-based approach that would take their prospects through a similar process (i.e. a character who is having problems keeping up with employee work schedules, then finding 7shifts, and going through the process of becoming a satisfied customer). This turned out to be an ideal strategy that has proved to really resonate with their audience.

After uploading the animated video to their homepage, they started seeing amazing results: pageviews increased by 70% and the average time spent on the site also increased by 260%. These kinds of results would be exciting for any business.

“Sharp Eye Animation is the ultimate value proposition…we look forward to working with their team again,” Mr. Boesch said.

To watch the video, visit

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Daniel Bales
since: 12/2012
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