Metronet Appoints Upshot as Agency of Record

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Upshot will be responsible for all of Metronet's integrated marketing needs.

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We’re real excited to work with this quickly growing company, and help move it beyond brand differentiation to brand separation.

Indiana-based fiber optic communication services provider Metronet today selected integrated marketing agency Upshot as its agency of record following a review.

“We like Upshot’s radically different thinking on both creative and media. Undoubtedly, we feel it will take our brand to the next level,” said Keith Leonhardt, VP Marketing at Metronet. “Upshot clearly understands our company and we look forward to collaborating with them to drive our key efforts, particularly in digital strategy and execution.”

Upshot will be responsible for Metronet’s regional marketing and advertising throughout Indiana. Metronet was founded 10 years ago and has since grown to offer services delivered across its 100% fiber optic network – made up of thousands of miles of fiber optic cables connected directly to homes and businesses in nearly 20 communities statewide.

The new relationship with Upshot will help Metronet meet its aggressive growth plans as the company moves into new markets. More specifically, Upshot will be helping the brand reach and convert prospects and better target existing customers with upsell offers.

“We’re real excited to work with this quickly growing company, and help move it beyond brand differentiation to brand separation,” said Brian Kristofek, President and CEO of Upshot. “We love that Metronet is very different than your typical cable company and that they bring a lot to the communities they serve.”

About Metronet
Headquartered in Evansville, Ind., Metronet is a customer-focused company that provides cutting-edge, fiber optic communication services, including high-speed Fiber Internet, full-featured Fiber Phone and Fiber IPTV with a wide variety of programming. In 2005, Metronet launched its first fiber optic network in Greencastle, Indiana, and has since grown to offer 100% fiber optic networks in 19 communities statewide: Connersville, Crawfordsville, Franklin, Huntington, Lafontaine, Lebanon, Greencastle, Madison, New Castle, North Manchester, North Vernon, Seymour, Vincennes, Wabash, Whiteland/New Whiteland, West Lafayette/Lafayette and Ulen. Learn more at http://www.metronetinc.com.

About Upshot
Upshot (upshot.net) is an independent Chicago-based marketing agency that inspires people to take action with a focus on consumer, shopper and business-to-business marketing. Clients include New Balance, Procter & Gamble, Constellation Brands Beer Division, LiftMaster, Subway Restaurants and Kraft Foods, to name a few.

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Kristie Ritchie
Upshot
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