TORONTO, CANADA (PRWEB) February 09, 2015
Are you achieving peak lead conversions from your content marketing programs? If so, congratulations, you are the minority. If not, join North Plains Systems and Act-On Software for an instructional webinar on “How to Create Killer Content” on Tuesday, February 10th at 11:00am ET. Register HERE.
Today’s marketers are inundating prospective buyers with content that is irrelevant and stagnates or worse, sabotages the buying process. They don’t understand what it takes to propel the buying cycle as prospects choke on the overabundance of low quality content.
During this webinar, Linda West, Manager of Demand Generation at Act-On Software, and Tim Shaw, Project Manager of North Plains Systems will unveil their proven recipe for creating killer marketing content.
Attendees will learn how to:
- Identify the right buyer persona traits to influence content topics
- Pinpoint corporate and product values that need to be communicated
- Find the sweet spot: overlap between persona traits & product values
- Develop tone and keep it consistent
- Mix these insights together to create, manage, and leverage content
The February 10th webinar will be recorded, so please register HERE.
About your presenters:
Linda West supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness at Act-On Software. Prior to joining Act-On, she worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Follow Linda on Twitter at @misslindawest.
Tim Shaw is responsible for the DAM offering from North Plains Systems. Working closely with large organizations, he defines the product strategy and vision for the Telescope product which is used for managing digital media. Telescope allows an enterprise to efficiently create, manage and deliver effective content to their audience as well produce measurable savings. Connect with Tim on LinkedIn: https://www.linkedin.com/pub/tim-shaw/1/673/8b0
About Act-On Software
Act-On is the leading provider of integrated marketing automation software, helping 3,000+ companies to tie inbound, outbound, and lead nurturing programs together – across email, web, mobile, and social. Users can achieve superior return on marketing investment by leveraging behavioral data to increase engagement throughout the customer lifecycle - from acquisition, retention and expansion. Act-On's fresh approach to marketing automation gives sales and marketing professionals full functionality without the complexity other systems impose, and makes campaign creation and program execution easier and faster. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve marketing success.
About North Plains Systems
With over 1,400 installations supporting over one million active users worldwide North Plains Systems (NPS) is recognized as the leader in helping global brand managers, marketers, content creators, publishers and media companies to efficiently and effectively engage and connect with their target audiences through visual media including images, photos, videos and 3D designs. NPS’ market-leading software portfolio enables companies to address a number of needs across the Creative Marketing Lifecycle, including work-in-progress creative production systems, digital asset management infrastructure and comprehensive marketing and brand asset management solutions. In addition to providing a complete portfolio of software products, NPS is uniquely positioned when it comes to the integration and implementation of product and software solutions with its professional services team and a rich network of resellers and global technology partners. Since 1994, NPS has helped its customers stay ahead of their rapidly changing marketing needs. With offices in North America, Europe and Japan, NPS counts many of the world’s leading companies and brands among its satisfied clients. http://www.northplains.com