London, Paris & Edinburgh Reign as Top Half Term Break Destinations

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Short Break Specialist, SuperBreak Reveals Paris, London & Edinburgh As The Most Popular Destinations for Half Term Week 2015.


Customers can experience the magic of Disneyland Paris with a 3 days for 2 park ticket and ‘kids stay free’ offer!

SuperBreak, the UK’s leading short break provider, has revealed that city breaks to London, Paris and Edinburgh continue to reign for the fourth consecutive year as the most popular destinations to visit this February half term. Unlike last year, UK cities such as Manchester and Stratford-upon-Avon are also reporting strong revenue growth for half term week.

Since the turn of the New Year, the firm has reported a rise in demand for people searching for half term breaks, with a +23 per cent year-on-year rise in online search interest for half term breaks last week.

The Yorkshire based firm has responded to the increased demand for its range of half term breaks for 2015 by offering a variety of hotel packages and offers. These include ‘kids stay and eat for free’ offers available at selected Holiday Inn and De Vere Venue properties to a range of hotel and ticket packages to some of the UK’s top theme parks and attractions.

European city breaks taken during the half term week are also on the rise for 2015, with the firm reporting a positive online revenue growth compared to the same period last year. SuperBreak’s current Paris promotion offers families the chance to experience the magic of Disneyland Paris with a 3 days for 2 park ticket and ‘kids stay free’ offer at selected Paris hotels. For customers looking to stay in the heart of Paris, the firm is offering a free 60 minute return Seine river cruise worth 13 EURO, which is available with any short break to Paris booked before 15th February 2015.

Closer to home, the Warner Bros. Studio Tour – the Making of Harry Potter, continues to remain a popular package over the half term week, with online sales up +11 per cent year on year. London theatre breaks are also popular amongst customers with shows like The Lion King, Wicked and Matilda being the most popular compared to last year’s trend of Charlie & the Chocolate Factory and the Bodyguard.

For customers intending on visiting the capital this half term week, the firm is also offering a complimentary 24 hour red river rover ticket worth £18 for bookings of two nights or more made before the 15th February 2015.

SuperBreak hope the addition of added value sightseeing tickets will offer real value for money to its customers this half term. With city breaks continuing to reign as top destinations, the firm continues to add new attraction, theme park, theatre and events to its already wide product portfolio, to ensure every customer has a memorable short break away this half term.

Khalid Amin, Head of E-Commerce commented:
“Ensuring we have an excellent choice of offers for families booking February Half Term breaks is essential. We’re seeing more and more families looking to get away during the school holidays each year, with European destinations also rising in popularity. Here in the UK ‘kids stay and eat for free’ offers have been particularly popular.”

About SuperBreak: With more than five million people visiting each year, millions of couples, single travellers, families and friends rely on SuperBreak to book their short break. With 5000 plus hotel partners in both UK and overseas destinations, and great availability and rates for theatre breaks, attraction tickets, events at the O2 arena and flight inclusive breaks, SuperBreak can offer an outstanding depth and breadth of UK and overseas short breaks.

With 30 years of travel experience, SuperBreak has a reputation for providing excellent quality and customer service. Both ATOL and ABTA bonded for peace of mind, SuperBreak is a reliable brand trusted by travel agents and customers.

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Khalid Amin
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