Clay vs. Grey: OLD FASHIONED Vies for Valentines' Hearts and Box Office

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The independent film OLD FASHIONED came out of the gate strongly in its three preview markets--Orlando, Washington D.C., and Grand Rapids--posting a hefty per-screen average of $12,988 and signaling that old-fashioned romance is not passé to the filmgoing public.

“Going up against big-budget, blockbuster competition that offers a dark take on love, OLD FASHIONED puts romance and respect in the heart of relationships,” said Producer Nathan Nazario.

The independent film OLD FASHIONED came out of the gate strongly in its three preview markets--Orlando, Washington D.C., and Grand Rapids--posting a hefty per-screen average of $12,988 and signaling that old-fashioned romance is not passé to the filmgoing public. As it prepares to open this weekend across the country, couples look at OLD FASHIONED as the perfect Valentine’s date movie. Women ask themselves which hero they’d want in their lives, OLD FASHIONED’s Clay, or FIFTY SHADES’ Grey?

“Going up against big-budget, blockbuster competition that offers a dark take on love, OLD FASHIONED puts romance and respect in the heart of relationships,” said Producer Nathan Nazario. “Audiences are responding to OLD FASHIONED’s simple message that chivalry is not dead, and real love is worth waiting for.”

“These reactions confirm what we believed all along,” OLD FASHIONED writer/director/lead actor Rik Swartzwelder said. “Films like FIFTY SHADES OF GREY may seduce some, but there are other moviegoers out there who long for tender, genuine romantic stories about real people with real problems… stories about romance that leads to love that is mutual, healing and lasting.”

Click here to view the OLD FASHIONED Clay vs. Grey trailer.

"OLD FASHIONED’s preview weekend performance is a true David vs. Goliath story. Our counter- programming plan next weekend against ‘Fifty Shades of Grey’ is off and running!” said Mark Borde, co-president, Freestyle Releasing.

“These box office results show that a small independent film with the right message, can have an outsized impact,” Producer Nathan Nazario said. “We all sensed there was a pent-up desire for a wholesome love story, and we’re bringing it.”

Synopsis: A romantic-drama, OLD FASHIONED centers on Clay Walsh (Swartzwelder), a former frat boy who gives up his carousing and now runs an antique shop in a small Midwestern college town. There, he has become notorious for his lofty and outdated theories on love and romance. When Amber Hewson (Elizabeth Ann Roberts), a free-spirited young woman with a restless soul, drifts into the area and rents the apartment above his shop, she finds herself surprisingly drawn to his noble ideas, which are new and intriguing to her. And Clay, though he tries to fight and deny it, simply cannot resist being attracted to her spontaneous and passionate embrace of life. Ultimately, Clay must step out from behind his relational theories, and Amber must overcome her own fears and deep wounds as the two of them, together, attempt the impossible: an “old-fashioned” courtship in contemporary America.

Cast: Besides Roberts (Criminal Minds, Southland, CSI) and Swartzwelder (THE LEAST OF THESE, WAR PRAYER), OLD FASHIONED features Dorothy Silver (THE SHAWSHANK REDEMPTION, THE MOTHMAN PROPHECIES), Tyler Hollinger (BLACK DOG, RED DOG; TRUST ME, I’M A LIFEGUARD; Taxi Brooklyn; What Would You Do?), LeJon Woods (HOMEMAKERS, TOMORROW YOU’RE GONE), Nini Hadjis (CROSS-EYED DINNER THEATER PRESENTS!, FOCUS ON ME), Maryann Nagel (INTO THE STORM, TRUE NATURE), Joseph Bonamico (Miami Vice, The Light of Day, Unsolved Mysteries), Lindsay Heath, Anne Marie Nestor (TURBINE, One Life to Live, The Onion News Network) and Ange’le Perez.

OLD FASHIONED is produced by Swartzwelder’s Skoche Films, Nazario of Motion Picture Pro Studios, Dave DeBorde and Nini Hadjis. Freestyle Releasing distributes.

Additionally, Tyndale House Publishers released two books based on the movie: Old Fashioned, a screenplay novelization by Rene Gutteridge, and a non-fiction devotional, The Old Fashioned Way—Reclaiming the Lost Art of Romance, on relationships and dating, and written by Ginger Kolbaba.
For interviews, contact: Michael Conrad Michael(at)Lovell-Fairchild(dot)com 214-616-0320

To learn more about OLD FASHIONED, visit: OldFashionedMovie.com
For press materials, visit: OldFashionedMovie.com/pressroom or EPK.tv
For updates and breaking news, follow @OldFashionedVow on Twitter or visit the Old Fashioned Movie Facebook page.

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Michael Conrad

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