Broadcasters can now offer audience measurement that is definitive and comparable across delivery methods.
San Francisco, CA (PRWEB) February 11, 2015
WideOrbit, the leading provider of advertising management software for media companies, today announced that its Clarity® platform is now certified by Nielsen, a leading global provider of information and insights into what consumers watch and buy, making Clarity® the first certified cloud-based digital radio solution to embed Nielsen audience measurement. The certification of Clarity® will enable broadcasters to sell digital audio advertising based on ratings from Nielsen.
“The integration of Nielsen, the industry standard for independent audience measurement, delivers a solution to broadcasters that use Clarity® for optimizing their entire advertising inventory,” said Rob Green, Vice President, Streaming, WideOrbit. “No other radio audience measurement service brings the authority of Nielsen. Broadcasters can now offer audience measurement that is definitive and comparable across delivery methods, and can be used to drive new sales opportunities and greater revenue.”
“We are very pleased to certify WideOrbit’s Clarity® for digital audio measurement,” said Matt O’Grady, EVP, Managing Director, Nielsen. “With its certification, WideOrbit will help broadcasters monetize their digital audio audiences."
"The combination of Nielsen audience measurement with the WideOrbit Clarity® platform creates a clear standard for measuring our streaming audience," commented Tim Murphy, VP Digital Strategy & Enterprise Platforms. "Our advertisers should feel very confident their marketing investment reaches sizable and high quality audience targets.”
WideOrbit (http://www.wideorbit.com) is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,900 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.