Road Bike Outlet Shifts Gears Into Organic Video Ads with Buzztala

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Utilizing Video Ads Allow for Optimal Search Visibility and Performance

Road Bike Outlet, an online one-stop-shop showcasing a wide variety of road bikes and accessories, has joined forces with the Internet’s leading Organic Video Ad network, Buzztala. Road Bike Outlet uses Buzztala’s Product Video Ads (PVAs) to secure first page search positions alongside its existing organic listings. By doing so Road Bike Outlet now owns more real estate on the first page of search when someone searches for its catalog of products. This also means there are fewer spots for competitor listings to rank in organic search.

“Buzztala’s PVAs are complementary to our existing search marketing strategy, and has increased the quality of traffic to our online store,” said Suzanna P., Chief Sales Officer of Road Bike Outlet, “Shoppers are much more likely to look for visual content about a product making a purchase.”

Buzztala’s Product Video Ads (PVAs) are short video product reviews that result in highly ranked organic Google search results while producing industry leading Click-Through Rates (CTRs). Average CTRs for Road Bike Outlet in the Buzztala network are 9%, which is 3x+ greater than what advertisers are accustomed to with traditional Google search ads (~2%). Moreover, Buzztala has increased the search visibility for Road Bike Outlet by doubling the number of organic product listings in search.

“We’re excited to work with Road Bike Outlet and help them reach more customers, more efficiently with our Organic Video Network,” said Buzztala CEO Jay DeDapper, “Our network’s higher performance metrics across multiple platforms are giving clients a greater ROI when seeking out increasingly hard­-to-­reach shoppers.”

About Buzztala
The Buzztala Organic Video Ad Network is giving brands and retailers better ROI on search marketing budgets with our Product Video Ads (PVAs). These short video product summaries capture top organic search positions and deliver industry-leading CTRs. With our technology platform and presenter network Buzztala can produce videos featuring real people at scale for millions of products. Buzztala’s PVAs are outperforming Google shopping and text ads by 4x. Please visit Buzztala FAQs to learn more.



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